Grumpy’s Loss Can be Your Gain (An Email Marketing Story)

A person types on a laptop displaying a new email notification on the screen. A cup of coffee, glasses, and office supplies are on the desk beside the laptop.

I ran across a grumpy guy on Reddit this morning who declared: “Email marketing is dead.”

Grumpy’s story:

He grew his email list to 5,000 subscribers.

He sent “regular newsletters” to his list “about once a month.” — whenever he was launching a product or doing a “flash sale.”

He didn’t sell anything.

And then he proclaimed: “I feel like I shouldn’t even bother with newsletters anymore.”

My take:

5,000 subscribers…
and you email them just once a month!?!?!?!

You might as well install a billboard in the most remote corner of the Mojave Desert and hope people hear about your product launches and flash sales that way.

When you email just once a month, subscribers forget who you are. They tune out and turn off.

And, worse yet, when you show up only on rare occasions to say, “Buy this…”

…you annoy them!

Dont be like Grumpy!

My friend Chris Orzechowski has a different story.

He was barely scraping by as a public school teacher when he discovered email marketing (which, by the way, was alive and well).

It didn’t take long for him to build a seven-figure copywriting business.

His formula:

Focus on growing a list. Sell with daily emails.

Chris will show you how he does it — and how you can, too — in a brand new FREE, LIVE workshop called:

5 Steps to a Million-Dollar List.

If you want to start or grow your own email list, so you can get more leverage in your business and sell your OWN products and services, then you’ve gotta be there.

You’re going to discover:

✔️ A simple way to generate 5-6 figures/month from your email list

✔️ How to write emails faster (in as little as 10-20 minutes… or less!)

✔️ How Chris built a 7-figure business from scratch, by writing one email day

✔️ The fastest way to grow your list and attract the right kinds of customers & clients, without going broke or living on social media

Space is limited.

It’s happening on Monday, October 6. So sign up now (it’s FREE):

Register for 5 Steps to a Million-Dollar List

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.