Grumpy About Lead Flow? I’ll Reveal a Cure on Tuesday…

May I vent for a moment?

I can’t get over how many business owners have websites with zero-zilch-nada ways for prospects to raise their hands and say, “Tell me more…”

… Or their sites have “sign up for the email list,” but that call-to-action is buried in the footer where most people don’t find it.

Just yesterday, a business owner — I’ll call her “Grumpy” — complained to me: “I need more leads.”

But when I visited Grumpy’s fancy, expensive-to-build-host-and-maintain website, I saw — you guessed it — zero-zilch-nada ways for website visitors to engage…

…other than “Call Us…” (followed by a phone number) and a button that says “Schedule a Free Consultation…”

…which has resulted in ZERO meetings.

So now Grumpy wants to spend big bucks on a list or paid advertising on Facebook or Google.

(Artist’s rendering of me: ).

I’m not mad at Grumpy. I feel bad for her. And I want to help.

So I asked, “Where are you going to send those leads you buy? What are you going to ask them to do?”

She replied: “Schedule a meeting. I’ll send them to the booking page.”

My reply: “So… no one who visits your site has ever clicked that button to schedule a consultation. What makes you think all those leads — who you will PAY to get — are going to click and book that meeting?”

Her reply:      (← artist’s rending of crickets).

Here’s the deal with lead generation…

Most people who visit your site or read your social posts are NOT ready, willing, or able to meet with you right away.

But many may want to learn more. They’ll gladly exchange their email address to receive valuable information from you.

And…

…if a lead willingly gives you their email address to receive something valuable from you, the odds of converting them into a client increase significantly.

Let me put this another way:

If you don’t give leads an easy way to raise their hand and say, “Tell me more…,” you significantly lower the odds of turning them into clients. They’ll tune out, turn off, and move on before you ever have a chance to engage them.

That “something valuable from you” I mentioned above…

…marketers call that a “lead magnet.”

I call it “A Cure for the Grumps” or…

“…The Key to Get More and High-Quality Leads and Convert Them Into Clients.”

Here’s an important question:

How do you create quality lead magnets and convert those leads into profitable clients?

I’ll answer on Tuesday when I host a complimentary masterclass called: “How to Get More High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off.”

When: Tuesday, August 6, 11:30 a.m. ET, 8:30 a.m. PT.

Where: Live on Zoom

Replay? Only for paying clients. So you have to attend live if you aren’t a Club Storyville member or enrolled in the Content Transformation Academy.

Click the button below to save your seat