From Pennies to Profits (Secrets for Authors)
I met yesterday with a business coach who wrote an excellent book…
…but is struggling to leverage it as a profit-generator.
He sells the book ($20, plus shipping) on the front page of his website.
“How many books have you sold from your site?” I asked.
“Not too many,” he said. “Most of my sales come from Amazon. I prefer it that way. Amazon takes a bigger cut. But it’s so easy. I don’t have to worry about the shipping.”
Then the big question…
“How do you follow-up with the people who buy from Amazon?” I asked.
(Silence)
The unstated answer: He doesn’t follow-up with people who buy from Amazon because Amazon doesn’t share buyer details.
So he collects a pile of pennies per sale.
Those sales add up to pocket change in the big scheme of things.
Meanwhile, he doesn’t generate an ongoing, profit-generating relationship with book buyers.
We’re going to change that.
We’re going to change his website, social media, and email strategy to…
…turn the book from a pocket-change piggy bank to a lead-attracting, profit-generating machine.
And beginning on Friday, I’ll show you how we do it. That’s when I’ll launch a new masterclass called:
How to Leverage Your Book
to Maximize Sales and Profits
This will be an on-demand training. That means you can watch it when you want as many times as you want…
…starting at 9 a.m. ET Friday and…
…ending 11 p.m. ET Monday.
Later today, I’ll send another email with all the details about how to access the masterclass.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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