Finally… an Affordable Cure for “Captainaire’s Disease” 🥳

Happy Birthday to the late, great Strother Martin (DOB: March 26, 1919).

He’s the actor who played “Captain” (the warden) in “Cool Hand Luke.”

He’s the one who slammed Luke to the ground and said,

“What we’ve got here is failure to communicate. Some men you just can’t reach.”

Captain got the first part right. (Failure to communicate? Yessiree!)

But the reason for that miscommunication? Captain got that part wrong.

Captain failed, not Luke…

…and therein lies an important business lesson…

…and Reason #127 that I’m launching Club Storyville on Thursday (to cure Captainaire’s Disease).

The Captain’s approach to communication: “I’ll tell you how it is. You’ll do as I say. If you don’t do as I say, you’ve failed. You just can’t be reached.”

Too many business people “communicate” like the captain. They suffer from Captainaire’s Disease.

They lecture lots, and converse little. They tell you how it is. They dish out boring, “blah, blah, blah” information. They tell you to sign-up or buy, rather than inspire you to act.

And when audience members tune out and move on, they blame the audience.

“These people can’t be reached,” say those with Captainaire’s Disease.

Their next move: “Gimme better leads. Gimme people I can reach.”

Here’s the problem with that approach:

If you dish out boring, prospect-repelling content, your audience will tune out and move on. That’s YOUR fault, not theirs.

In Club Storyville, we’ll cure Captainaire’s Disease together. We’ll transform content from prospect-repelling to client-attracting.

Together we’ll create informative, entertaining content to help you stand out as the go-to human in your niche — the one to hire.

Clients pay me hundreds (sometimes thousands) of dollars each month to help them create captivating content that drives sales. You’ll invest far less than that to join Club Storyville.

And because you’re on this list, you’ll invest far less than those not on the list. Starting on Thursday, I’ll offer Club Storyville charter memberships for less than the “retail” price — way less.

Stay tuned for details.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.