Does Your Job Title Repel or Attract? Here’s a Clue…
A few months ago, I updated my LinkedIn profile with new job titles.
One of those titles:
“Writer’s Block Remover”
Back in the early 2000s — before I had a LinkedIn profile — a hotelier named Chip Conley did something similar with his employees.
He’d tell them: “Forget about your current job title. What would our customers call your job title if they described it by the impact you have on their lives?”
Attaboy, Chip. Wise counsel! 
Forget about your current job title.
Focus, instead, on how you transform your client’s lives.
I help mine get past writer’s block and move from stuck to unstuck (among other transformations).
I heard the Chip Conley story from Shawn Achor in his book The Happiness Advantage.
When you focus on the impact you make, you’re happier and you achieve more, Archor writes.
“When you make these larger connections, your mundane tasks not only become more palatable, but you perform them with far greater dedication, and see greater returns in performance as a result.”
And here’s something Shawn Achor did not write, but I know to be true:
When you define and describe yourself based on the impact you make…
…prospects pay more attention and are more likely to hire you.
The Happiness Advantage is loaded with great insights. That’s why Ted Prodromou and I chose it as this month’s selection for the Mastermind Book Club.
Each month, Ted and I choose a great book. You may choose to read the book — or not.
Either way, you can join the conversation in our online community (gather ideas and insights even if you don’t read). And you can join us live-on-Zoom for our monthly discussion.
The focus: Gather insights that apply to your business so you can implement strategies and tactics to elevate your business.
Key word: Implement.
Those live meetings happen on the 4th Thursday every month. Next one: April 27, 1:30 p.m CENTRAL.
Event details in our online club house. The Club is free to join. Click the button below to do it…
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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