Did I Just Dream The Next Big Thing?

Last night, I had the craziest dream.

I invented a wi-fi-enabled blender with a vertical video screen built into the side of the container…

…so you can watch TikTok videos while making smoothies.

 Brilliant! 

…or so I thought…

…until I asked my GPT-powered copywriting robot, B-9(?), for his opinion.

He said the younger, “tech-savvy” crowd might initially like the SmoothieStream (his name, not mine). But “sustained success is uncertain.”

(Sigh!) If only I could come up with a massive hit in my dreams…

…like Paul McCartney did.

McCartney claims to have heard “Yesterday” in a dream. He woke up, wrote it down, recorded it soon after, and…

…the rest is history.

Every night I kneel at my bedside and pray that the next big thing will come to me in my dreams…

…but I get nothing better than SmoothieStreams. 

Maybe I’m just unlucky. Or maybe, there’s something more to creating something the masses will love.

B-9(?) said something interesting when I asked him for blender feedback:

“Before investing heavily, conduct market research. This will give you insights into whether your target audience finds real value in such a product.”

Smart robot.

Before they became galaxy-famous, the Beatles played more than 1,200 gigs – sometimes 5+ hours a night in Hamburg from 1960 to 1964. They honed their craft. They experimented. They learned what worked and what didn’t. They got to know their audience.

By the time he dreamt “Yesterday,” McCartney knew his audience inside and out. He knew what they wanted to hear.

“Yesterday” materialized not from some magical void. It came from all that experience and knowledge.

Same goes for us business people. Great products and content don’t materialize out of nowhere. The emerge from a well of experience and knowledge.

Last week, I wrote an email about a sad-sack marketer who complained, “…nobody cares about my everyday life… no one is responding to my content…”

That guy figured he could dish out stories about his humdrum life, and audiences would swoon — because, he heard, “storytelling works.”

But storytelling doesn’t work THAT way.

Your stories only work when your audience can relate. And you create relatable stories only if you know what makes your audience tick.

That’s why everything I sell — my Profit Pack, consulting services, workshops, and coaching programs — focus first on Story Discovery…

…how to discover what makes your prospects tick so you can craft stories that reflect their desired journeys.

See the p.s. for options.

Meanwhile, I have to run and make a smoothie!