Deadly Myths You Must Avoid
In ancient days, when he was the first emperor of a unified China, Qin Shi Huang, was obsessed with immortality.
He issued an executive order for officials across his kingdom to search for a potion that would give him eternal life.
At some point on this quest, he began consuming cinnabar (sounds tasty).
He thought it was the elixir of life (it isn’t).
Cinnabar is mercury sulfide. Mercury is poisonous (very).
Qin Shu Huang died on this day in 210 BC — probably from mercury poisoning.
“Cinnabar can help you live forever?” That’s an emperor-killing myth.
Here’s a business-killing myth (there are so many):
“If I send emails chock full of important information, readers will be wowed by my expertise and fall at my feet.”
Here’s the truth: Information, alone, is boring and will drive away prospects…
…unless you combine it with entertainment.
You have to consistently create and deliver informative AND entertaining (into-taining) content if you want followers to tune in, turn on, and buy.
I tell you how…
…and I expose several other business-killing myths…
…in the Story Power Profit Pack – 52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored,
You can get it here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
