Cybertruck-inspired Marketing Wisdom
Love it. Hate it.
When it comes to Tesla and its new Cybertruck, there seems to be no in-between.
Jay Leno loves the Cybertruck. A few days ago, he featured it on his show “Jay Leno’s Garage.”
Tesla’s Head of Design, Franz von Holzhausen, joined Leno on the show. They discussed the love/hate dynamic.
Leno: I just watch people get angry. They either hate it or they love it.
von Holzhausen: But there’s a reaction from everybody.
Leno: I remember Bob Lutz told me when the (Dodge) Viper came out, he said, ‘Half the people hated it but the other half loved it. And we’re not selling cars to the half that hate it.’ If you’ve got 100 people, that means 50 of them are buying it… Same thing with this.
(Episode video below)
Truckloads of marketing wisdom in those comments!
If you want to stand out in your niche and be the one prospects choose, you have to be noticeable, and…
You won’t be noticeable if you hang out in the mushy middle.
You stand out when you take a stand.
Be unique.
Embrace the fact that some people will hate you while others love you.
Don’t sweat the opt outs. You’re not selling to the ones who opt out.
Airbnb CEO Brian Chesky said it well:
“Build something 100 people love, not something 1 million people kind of like.”
One last thing: Be careful of AI-generated copy that — by its very nature — draws from common denominators and puts you in the mushy middle. With AI, you can generate good copy that everyone likes. But you need to add your own touch — your unique human touch — to make it stand out above the others.
Thanks for reading and have a great holiday weekend.
Don't go away yet..
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