Build an Empathy-driven Marketing Machine
A group of business leaders were talking yesterday about EMPATHY.
All of us agreed: Empathy is a critical ingredient to market and sell well.
Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not?
Here’s how Aleasha Bahr answered: All human beings are born with the capacity for empathy. But many learn not to be — especially men, who learn it’s taboo to get in touch with “feelings.”
Aleasha was the star of our conversation at theĀ Mastermind Book ClubĀ yesterday.Ā We were discussing her book,Ā Black Sheep Sales.
Aleasha is a great sales coach who said you must lean into curiosity and lead with empathy.
Do this, and youāll become a sales machine.
Same goes for marketing.
Want prospects to know, like, trust, AND respect you? Want them to think, “Wow! you really get me?” Want prospects to choose you without you ever pitching them?
Lean into curiosity and lead with empathy.
You can learn to do this well. Simple habits and systems you can apply when you assemble content.
I show you how to do that in my bookĀ Story Power Marketing.
In chapter four, I reveal why you must empathize, envision, and enable to stand out as the one to hire in your niche.
In chapter five, I share a simple system to empathize consistently and effectively so you can know EXACTLY what your prospects are feeling.
You canĀ get a paperback copyĀ here for free. You pay only for the shipping. And you get a playbook to build an empathy-driven marketing machine.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
