Biz Lessons From my Spawns of Satan

Twenty-eight years ago today, our twins Maddie and Jake were born.

THE happiest day for Melissa and me.

Angels straight from heaven. 😇

Fast forward three days. It’s 4 a.m.

The demon children are howling. 👿

Maddie wails and wails and wails then stops.

Jake steps in and shrieks and shrieks and shrieks and then stops.

Maddie picks up where Jake left off…

…and on and on and on and on and on and on it goes.

Melissa and I read in some Parenting for Know-Nothings book: We should feed offspring and change their diapers on a regular schedule. If they howl and scream and wail and weep in between, let them cry it out.

As I lay there in bed, eyes as wide as dinner plates, staring at the ceiling, cursing that book, praying for these Spawns of Satan to cry it out, I imagined they hatched a plan before they were born.

Science-y types might say this is impossible. But I know this happened…

En-wombed Maddie: Hey Jake, I have an idea. After we break free from here, let’s do this routine where I cry like a screech owl until I’m out of breath. Then you can do the same. We’ll do it all night long without interruption.

En-wombed Jake: Good idea, sis. Here’s how we can make this even better. When you finish crying, we pause for a minute or two. Just long enough to give them hope that we’re done screeching. Then, just as they’re nodding back to sleep, I’ll jump in.

Planned or not, the-screech-and-howl tag-team is on at 4 a.m…

And I lose my sh*t.
(Artist’s rendering of me losing my sh*t: 🤯)

I scream, “I… CAN’T… TAKE… THIS… ANYMORE! …WE’RE… HIRING… A… NIGHT-NURSE!”

Melissa, calm as a meditating monk, says, “We’re not going to hire a night-nurse. We’re going to stick with the plan.” 🧘

So we stick with the plan, brave the storms, come out on the other side, and love our angelic children.

(Thank heaven, for Melissa. And HBD to the angels🥰).

Fast forward to last week when a client told me email marketing doesn’t work. He wasn’t screaming at me like a sleep-deprived father of demonic infants. But he wasn’t happy.

He recently launched a plan to send more (and better) emails to his list. And after about a month of this, he was not seeing a flood of new sales.

I see this often.

Businesspeople who hatch a plan…

…don’t see immediate results…

…and say, “Time for a new plan.”

They hopscotch from plan to plan to plan, never gaining traction.

My reply: Stick with the plan. Give it time. It’s a proven plan. It has worked for others. It can work for you.

Speaking of proven…

Last night during the live “Tech-to-Profit Formula” training, I revealed proven methods to:

✅ Create MESSAGES that draw prospects in and inspire them to hire you.

✅ Tame TECH so it’s a helper, not a headache. Become 75% more productive with automation – even without being a tech expert.

✅ Line up the right TEAM to implement profit-generating strategies and tactics — without hiring and management hassles (be free to focus on what you want).

The replay is available now for a limited time. Check it out before I take it down.