Are You Winning Or…?
Yesterday in the Content Transformation Academy, VIP members and I discussed the marketing power of winner-loser stories.
A simple, proven story formula: One winner. One loser. One valuable lesson.
David and Goliath (Intelligence and strategy can defeat brute force).
The Tortoise and The Hare (slow and steady wins the race).
Harry Potter and Voldemort (choose love).
Mac and PC (choose Apple).
Apple LOVES winner-loser tales…
…and rightly so…
…because, when done properly…
…a winner-loser tale can make a powerful and persuasive case for a product or service.
Cue Apple’s “1984” ad.
Winner: Apple and the hammer-throwing rebel who thinks for herself and breaks free from PC tyranny.
Loser: IBM PC and the lifeless zombies who let “big brother” control and dominate them.
Lesson: Be a rebel. Challenge the status quo. Buy a Mac.
Many consider that the greatest television ad ever. Debate that if you will.
But there’s no debate about this: That winner-loser tale fueled Apple’s stratospheric success.
And it can fuel yours.
If you’d like to learn how, sign-up for my 100% free training “The Tech-to-Profit Formula.”
I’ll share the secret recipe to attract high-quality leads, land clients who love you, and skyrocket profits — with time-saving, hassle-free tech.
Spoiler alert: During the training, I’ll share the tale of “Jamie” and “Jeff.”
Jamie is:
âś“ Implementing consistently to get new leads from her content.
âś“ Landing more and better clients at a predictable pace.
âś“ Working and spending LESS, while profiting MORE.
Jeff is:
âś“ Implementing very little (if any) content that lands clients.
✓ Frustrated with the constant “tech headache.”
✓ Dreads creating content because…
…it’s such a pain…
…he worries it’s a waste of time…
…and he fears it won’t work.
The difference between Jamie and Jeff? Jamie has mastered and implemented the Tech-to-Profit formula. Jamie has not.
See what I did there? ↑ ↑ ↑
Please understand: I don’t think you’re a “loser.” You’re an excellent person, with good intentions, and a big heart.
But I worry you may relate more to Jeff than Jamie — which means you and your business are not winning as much as you may wish.
That’s why I’m hosting this training…
When: Thursday, February 6; 8 p.m. ET, 5 p.m. PT
Where: Live online. You’ll get the link when you reserve your seat.
Details and Registration:Â Here.
See you there.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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