A Quick, Easy Way to Transform Content From Boring to Brilliant

I met yesterday with a business owner — I’ll call him “Jim” — who struggles to create client-attracting content.

Jim runs an agency that places and tracks ads for clients.

It’s all about the data, he said, and…

Data is boring. 

“How do you create entertaining, captivating content about data?” he asked

Here’s the thing…

It’s NOT about the data!

Data may be the primary thing he DOES.

But data is NOT the reason his clients buy.

Jim’s prospects don’t wake up in the morning thinking, “Today’s the day I’m finally going to get me some high-quality data.”

They go to bed thinking, “I’m sick of guessing and feeling confused. I’m frustrated because I don’t know what works and what doesn’t. I don’t want to keep flushing money down the toilet.”

They wake in the morning thinking, “I wish I had better clarity. I wish I knew what works and why. I wish I could invest my ad dollars more confidently and wisely.”

Jim doesn’t sell data. He sells the journey…

…from confusion to clarity…

…from flushing money to investing wisely…

…from frustration to fulfillment.

There are lots of entertaining ways to tell that story. And because that story reflects how Jim’s prospects FEEL, they’ll tune in, turn on, and buy.

I dive deeper into this idea in the…

Story Power Profit Pack
52 Strategies, Tips, and Tactics (a.k.a. Pointers) to Transform Your Content from Ignored to Adored

Here are just a few of the client-attracting secrets you’ll discover when you get the Profit Pack.

-The three most important principles to turn your stories from feeble prospect-repellers to powerful client-attractors (#8, 10 & 11)

-A marketing master’s secret recipe to conquer writer’s block (#3)

-How to generate more sales without becoming a pitchy pest (#16 & 18)

-Why AI robots create content quickly but generate rotten results (#15)

-The best way to get prospects’ attention — according to a copywriting legend (#35)

-18 places I turn to find story ideas (#36)

-The business-crushing advice storytelling “experts” dish out that you must ignore (#7)

-Why acting “unprofessional” might be the secret to professional success (#6)

-How to add spice and drama to your stories — without “crossing the line” (#47)

-The most powerful marketing medium to turn cold leads into engaged prospects and then loyal clients (#41)

-Story Power’s3E Framework for simple content creation — so you don’t have to master 10-step formulas, understand archetypes, or rehash the hero’s journey (#13)

-Why your most popular content may not be your most profitable — and how to tell the difference (#49)

-The difference between a worthless anecdote and a powerful story (#51)

-Steve Jobs’ best presentation practice that you can adopt for your content (#28)

-How to talk about your prospects’ fears — without coming off as a manipulative, “fear-based” marketer (#14)

-A simple tactic to open your stories that draws ’em in every time (#48)

-The secret to “procrastinate” productively and spark creativity (#38)