A Profit-crushing Mistake and How to Avoid It


Ripped from the bowels of my SPAM folder…

Behold this message from a guy named “Steve.” It serves as a cautionary tale for you…

…IF you wish to stand out and be hired — rather than be overlooked and ignored.

Steve writes:


I hope you’re doing well.

I wanted to touch base following my previous email regarding the potential collaboration between {Steve’s company} and Story Power Marketing. Our team is genuinely excited about the possibility of working together to leverage our expertise in software development and IT consulting to benefit your company.

Could we schedule a brief call this week to further discuss how we can tailor our services to align with your specific needs? I’m confident that together, we can find synergies that will drive success for both our organizations.

Looking forward to hearing from you soon.

Best Regards,


Ordinarily, I would toss Steve’s AI-generated garbage in the trash bin, but…

…I have lessons to share and bad examples, like this one, can teach you tons.

Steve’s email makes…

…the #1 most common mistake that drives prospects away, instead of drawing them in.

(I see this mistake all the time in AI-generated content).

The bad news: Many content creators (including, perhaps, you) work their tails off, suffer from writer’s block, and still generate content with this profit-crushing mistake. Then, when the content doesn’t work, they wonder what went wrong (hint: AI doesn’t know).

The good news: With the right plan, you can create content that captivates prospects, draws them in, and inspires them to buy. And you don’t have to work your tail off to do it.

More good news…

You’re invited to join me this Thursday (July 11, 3 p.m. ET) for a free Masterclass:

The Proven P.L.A.N. to Create Client-Attracting, Profit-Generating Content — Without Writer’s Block.

I’ll reveal the proven, simple, 4-part system — The P.L.A.N. Framework — to create content quickly and easily, without getting stuck.

There’s no charge for the masterclass, but you have to attend live.

Note: I’ll record the masterclass, but the recording will be available only for members of Club Storyville and the Content Transformation Academy. See the p.s. below for details about those.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.