A Missed Opportunity For Him, a Great Opportunity for You

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A true story about lead generation gone wrong (followed by an invitation):

Once upon a time, an ambitious business owner created a free giveaway to attract new leads.

His target market loved his “lead magnet.” 8,000 signed up and gave the business owner their email addresses.

(8,000! That’s a good lead magnet).

Then the business owner…

…did NOTHING!

He didn’t send a single email to the leads. Not one. Just a thank you page with the lead magnet, then… crickets.

(Holy Missed Opportunity, Batman!)

This morning, the business owner cried out for help in an online business forum.

“I got 8k email addresses from my followers a few months ago. Now, I want to introduce them our new Facebook group to join via email. However, I am not sure what email platform is the safest to send out this many emails without landing in spam or getting flagged.”

(Oy vey! 😖)

The spam folder is the least of his worries.

Imagine you’re one of those 8,000 leads. Months have passed since you got the lead magnet. Then, out of the blue, you get an email from some guy who you might or might not remember, pitching his Facebook group.

It’s like meeting a great-looking person at a bar…

…who gives you their number…

…and then months later…

…you call and say, “Ummmm… remember me?”

This won’t go well.

Imagine, instead, if the business owner had followed-up immediately with those who requested the lead magnet.

When someone requests valuable content from you, that’s…

…an invitation to establish a mutually-beneficial relationship with them — right away.

They WANT to hear from you. They’re likely to take a next step. Many will sign up for your next thing (such as your Facebook group). Many will eventually hire you…

…but only if you follow-up!

Earlier this year, I hosted a masterclass called:

How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Without Working Your Tail Off

I’ve taken the 1-hour replay from the vault and will re-broadcast it — today and tomorrow only…

… 3 p.m. EDT today (May 30) or 11:30 a.m. EDT tomorrow (May 31).

Click the button below to sign up for one of the sessions. If you can’t watch the masterclass at those times, you can access it 24/7 by joining Club Storyville (see p.s. #1 below).


Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.