A Biz-crushing Disease & How to Cure It…

I got an email this morning from marketing master Dave Dee who needed to get something off his chest.

One of his clients “doesn’t see the value in building a list of prospects who need his service and doesn’t have a follow-up system to turn those leads into appointments and clients.”

The result: The client is struggling to grow his business, and Dave is “exasperated.”

That got me thinking:

Why, despite mountains of evidence proving its effectiveness, do so many business people refuse to grow a list and send emails regularly?

In my quarter-century+ of experience, it comes down to two things:

1) They think it’s too hard to churn out regular emails.

2) They suffer from “I Don’t Wanna Be Lumped With the Pests Syndrome.”

#1 is self-explanatory.

#2? Let me ‘splain with a quick story…

In a Facebook group I frequent, a successful marketer posted this question:

“…how important is it to build an email list…?”

Several people answered, “Very important” (or something similar).

One naysayer said this: “I guess I’m in the minority but daily emails feels so invasive to me. I hardly ever read them.”

She suffers from “I Don’t Wanna Be Lumped With the Pests Syndrome.”

She figures: “If I despise all these emails and the people who send them, people will despise me and my emails if I send a lot.”

I’ve met more than a few struggling business people who suffer from this syndrome.

They think they can cure the syndrome by sending fewer emails or — worse, yet — no emails.

But that doesn’t solve the real problem: Your business isn’t growing.

If you’re afraid people will find your emails “invasive,” here’s the cure:

Write better emails!

Just yesterday, Story Power subscriber Kia Arian (also a marketing master) interviewed me for her podcast and said out loud (for all in her audience to hear): “Tom, your emails are some of the few that I read every day.”

I hear that a lot.

Over the years, I’ve INCREASED email frequency from monthly to weekly to twice-weekly to three times a week to week daily.

Every time I increased frequency, open and click rates increased, direct replies, increased, opt-outs and complaints decreased, and…

…here’s the bottom line…

…sales and profits grew.

My subscribers don’t think my emails are invasive. They don’t think I’m a pest. They look forward to my emails. They read from top-to-bottom. And they act and buy.

Which brings email marketing objection #1: “…it’s hard to churn out regular emails.”

I know it feels hard…

…because it IS hard…

…if you don’t have the right systems and habits to overcome writer’s block and assemble emails with ease.

That’s where Club Storyville comes in.

Club Storyville is an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off.

You can join the Club and spend 7 days there without spending a dime.

Click the button below to begin your Club Storyville 7-day trial membership.

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