Is Your Marketing Too Synthetic?
I spent a couple of days last week at Brian Kurtz’s TXL Live event with some of the best marketers and copywriters in the galaxy.
We talked a lot about AI. (No surprise)
But we also talked a lot about “going analog.”
Step out of the all-digital, automated, artificial world. Step into a place of real, human-to-human connection.
Gathering 45 people in a hotel conference room for two days of conversation and connection is one way to go analog. But it’s not the only way.
So riddle me this, caped crusaders…
What can you do to be more analog? More human? More approachable? More connectable? More standout-able?
What can you do to rise above that AI-powered, digitized, sanitized, same-i-fied world?
This isn’t an either-or proposition. I’m not asking you to dump AI and automated digital marketing. Most of the people in the room at TXL rely on those things to fuel seven- and eight-figure businesses. But they also weave in the analog.
Which brings me back to the riddle…
What’s your take on analog? What have you done to make your business more analog? What are you thinking of doing?
Reply to this email and let me know. I reply to every reply.
p.s. In case you’ve read all this way only to still wonder, “Why analog?” I have a song for you. It’s a deep cut from the great Jimmy Cliff called “Synthetic World.” He wrote it before “digital marketing” was a thing and WAY before AI. But the sentiment is relevant today. Imagine your prospects singing the song’s chorus (really, it’s how they feel):
So you see, my patience is growin’ thin
With this synthetic world we’re livin’ in
You can listen here.
Don't go away yet..
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