The Cure for LinkedIn Lunacy
In December 2022, “John F” registered for an event I was hosting, accepted my LinkedIn connection request, and then started to pitch me.
The first LinkedIn direct message landed two days after we connected: “I hope you are doing well. We specialise in generating Qualified Mortgage Refinance Leads, Investment Leads and First Home buyer leads with Confirmed Appointment and 100% Assured Results.”
The next paragraph, in all caps, announced his CHRISTMAS OFFER.
My thought: Bah! Humbug!
I didn’t respond then. I haven’t responded since. But the hits keep coming.
John has DM’d me five times since.
Every time, the same opener: “I hope you are doing well. We specialise inā¦”
Every time, an ALL CAPS offer.
Every time, irrelevant to me.
I’m not a mortgage broker. I’ve never been a mortgage broker. I have never given John a single reason to believe I want Qualified Mortgage Refinance Leads with 100% Assured Results.
He keeps pitching anyway.
Call that persistence if you want. I call it a LinkedIn Lunacy!
Jason Osborn’s approach flips the John model on its head. John blasts anyone who can fog a mirror. Jason starts by asking: is this person actually a prospect, and what would make them want to hear from me?
From there, he shows you how to open a conversation that leads somewhere. That builds a relationship. That grows your business. In 20 to 30 minutes a day, without a single all-caps offer.
He’s hosting a free one-hour training this Thursday, August 20, 2 p.m. ET, 1 p.m. CT.
It costs nothing to attend, and Jason will show you the system he uses to attract high quality leads and land clients on LinkedIn without being spammy or paying for ads.
Call it The Cure for LinkedIn Lunacy.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
