RecomMONDAYtions ~ 2026.05.04

nikki

Recommended Reading

The daily email model is on its way out

When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good.

On Saturday, I received one I had to share.

A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof.

This is a tale about the power of “relentless followup, relationship building, and continuous attempts at being present in prospects’ and customers’ lives.”

Read it here.

Then join John’s list here.


Recommended Event

Turn Your Book Into More Clients, 3X Profits, and Greater Freedom in 2026

On Thursday, I’m hosting a live training for experts and business leaders who have written a book (or plan to do so). I’ll reveal how to use your book to attract leads, land better clients, and boost profits — without tech headaches or burn-out.

Register for the free event here.


Recommended Book

Never Lose a Customer Again

One of the simplest, most impactful ways to increase profits: Improve customer retention.

When you lose a customer, it’s not about your product or price. They leave because — right after they bought — you neglected them.

You moved on to the next sale. And they noticed.

Across every industry, 20-70% of new customers walk away within those first 100 days… not because anything went wrong, but because nothing went right after the transaction.

You spend time, money, and energy chasing new customers… and then you let them slip out the back door because the first 100 days felt cold.

Joey Coleman’s Never Lose a Customer Again fixes that.

It shows you what your customer is feeling — week by week, phase by phase — and exactly what to do about it.

Read it so you can retain more customers and boost profits.

Then join us on Thursday, May 28 (2:30 p.m. ET) when the Mastermind Book Club gathers, live on Zoom, to discuss the book. Joey Coleman will join us.

Every month Ted Prodromou and I choose a great book for Club members to read and discuss. We meet on the fourth Thursday, often with the author as our special guest.

The Club and its meetings are free to join.

Join The Club: https://mastermindbook.club/join-now

Get the Book: here.

Zoom for Meeting: https://mastermindbook.club/coleman


Recommended eBook

How to Give the Greatest Talk of Your Life

Don’t let the name fool you. This eBook by Neil Gordon will help you with much more than becoming a great speaker. It reveals…

✔ The one ingredient that makes a talk truly stick in people’s minds — and why standing out matters more than ever in a crowded, noisy world

✔ 5 dangerous myths that hold ordinary speakers back (and how to shatter them on stage so you rise above the rest)

✔ The 9 essential beats your talk must hit if you want it to actually connect with your audience

✔ How to grab your audience by the collar in the first 7 seconds you’re on stage

… Plus a treasure trove of tips, transitions, and insights — all drawn from what Neil has taught clients who pull in multiple five figures from a single talk…

…and access to four small-group sessions with Neil…

For people who get a copy of How to Give the Greatest Talk of Your Life (for $4.99), Neil is hosting a series of small-group trainings.

When you get the eBook, Neil will send you the replay of the first two sessions.

And you’ll get the link for sessions 3, and 4 — all presented live on Zoom and then recorded for your replay pleasure.

If you’ve been sitting on a talk, a book, a message — anything that needs to get out of your head and in front of people — this eBook and the follow-up trainings will help you get over the hump.

Grab the eBook here.


Podcast (The Story Power Marketing Show)

How To Get Ahead in The AI Age Without Losing Your Human Edge (with Nikki Barua)

Nikki Barua is a serial entrepreneur, keynote speaker, bestselling author, and globally recognized expert on transformation. She is the CEO & Co-Founder of FlipWork, the workforce transformation system that turns AI into ROI by reinventing how people work.

In this episode, she and I discuss how AI is a lasting “cognitive contagion,” urging people to avoid denial, become early adopters, and unlearn industrial-age, linear ways of working as machines take over drudgery.

DISCUSSED IN THIS EPISODE

03:40 Leading With Humanity

05:08 AI Contagion Mindset

08:03 Unlearning Industrial Work

10:40 Redeploy Freed Capacity

13:32 Zone Of Genius

15:06 Identity Roadblocks Story

21:54 Originality Beats Slop

25:55 Pattern Interrupt Framework

33:43 Imagination Needs Space

34:47 Resources And Closing

FULL EPISODE VIDEO: vimeo.com/1180240663

Listen on…

Apple| Spotify| Amazon


Words to Ponder

“We cannot solve our problems with the same thinking we used when we created them.”

Albert Einstein

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.