RecomMONDAYtions ~ 2025.10.13
Recommended Bootcamp
š§Ā The Breakthrough Advertising Bootcamp
I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today.
You can buy the book and trudge through it (it’s thick). Or you can signup for The Breakthrough Advertising Bootcamp to shortcut the process.
The Bootcamp is a two-week, deep-dive-experience where you will see step-by-step how to embed the core concepts of Breakthrough Advertising into your business.
Brian Kurtz (Schwartz’s friend and colleague for 20+) years and Chris Mason will run the Bootcamp that kicks off on Monday, October 20.
Here’s what you get:
āļøĀ 6 interactive Zoom calls (Oct 20-31, all recorded)
āļøĀ Focus on the critical first 68 pages that teach you to think like Gene
āļøĀ Short assignments (30 min each) to apply this to YOUR business
āļøĀ Hot seats with Brian and Chris on your specific situation
All for just $297
Details and registrationĀ here. (Even if you’re not planning to attend, read the sales page; you’ll learn some business-building concepts that Schwartz taught).
Recommended Reading
šĀ The Persuasion Story Code
What kinds of stories move people to say āyesāāto sign the deal, buy the product, or embrace a new idea?
David Garfinkel is among the world’s great copywriters and writing teachers.
In “The Persuasion Story Code,” he shares the real-world stories that have generated millions of dollars, sealed business-defining agreements, and shifted the way entire industries think.
He doesnāt just show you the stories. He walks you through, step by step, how to craft them for yourself.
“The Persuasion Story Code” is the October selection for The Mastermind Book Club. Read the book. Then join usĀ Tuesday, October 21Ā to discuss the book live — with the author in the room. You have to be a member to attend. You can joinĀ hereĀ for free.
Recommended Video
āļøāš„Ā Are These Four Words Holding You Back?
Ever catch yourself thinking, āThat wonāt work for me — my business is differentā?
Jeff Walker says those four words might be the biggest thing holding you back.
Watch this quick video and see why dropping that excuse could change everything:
Recommended Listening
š¶Ā “Humble & Kind” by Lori McKenna
Melissa and I saw Lori McKenna on Friday at the Sheldon Concert Hall. We loved every song — especially this one.
From the second verse:
I don’t expect a free ride from no one
Don’t hold a grudge or a chip, and here’s why
Bitterness keeps you from flying
Always stay humble and kind
Podcast (The Story Power Marketing Show)
š” How to Build a Bold Brand That Stands Out (with Jessie Fernandez)
Jessie FernƔndez is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras.
Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez ā Marketing Solutions.
She and I discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven’t focused on branding. Jesse also explains personal branding, especially for founders.
DISCUSSED IN THIS EPISODE
~01:53 Defining a Bold Brand
~04:32 Evaluating and Rebranding Your Business
~10:09 Real-Life Branding Success Stories
~17:43 The Importance of Personal Branding
~19:44 How to Work with Jessie Fernandez
~22:26 Conclusion and Final Thoughts
FULL EPISODE VIDEO: vimeo.com/1123120440
LISTEN ON:Ā AppleĀ |Ā SpotifyĀ |Ā Amazon
Words to Ponder
āWhen you rise in the morning, give thanks for the light, for your life, for your strength. Give thanks for your food and for the joy of living. If you see no reason to give thanks, the fault lies in yourself.ā
~ Tecumsah
Shawnee Chief
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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