RecomMONDAYtions ~ 2025.09.15
Recommended Reading
šĀ The Zero-Click Future: Winning In A World Where Google Doesnāt Send Traffic
This one’s a must-read for anyone who has invested in SEO — or plans to do so.
Googleās changing the rules — and marketers need to catch up. This article breaks down the rise of “zero-click searches” and what it means for your brandās visibility, authority, and traffic.
šHow to Read More
If you’ve ever said āI wish I read more,ā this post by Anne Trubek is for you.
Itās full of simple, practical ideas to rekindle the joy of reading and simplify the act of finding and sampling books.
Big thanks to Austin Kleon for spotlighting this post in his newsletter.
Recommended Video
š¤Ā The Power of Being Real in Your Copy
Here’s a quick but powerful video from master copywriter David Deutsch about why ābeing realā is the ultimate edge in marketing today. Too much copy sounds fake, formulaic, or AI-generated. What cuts through? True stories, real emotions, and genuine belief — the kind of details that only you can bring to the page.
Recommended Book
šĀ The Playground Principles
Barry Kleiman is a brilliant businessman… and basketball coach. He has created basketball programs — and coached the game — in places where they never existed.
This year, he has published a pair of books in which he shares “The Playground Principles.” Here’s the description:
“From the asphalt playgrounds of Philadelphia to the world’s most powerful boardrooms, the fundamental principles of human connection, competition, and character remain unchanged.
“In ‘The Playground Principles,’ Barry Kleiman, a self-described “74-year-old kid from a Philly playground” with more than half a century in executive search and development, reveals universal lessons learned on the court are also essential for success and fulfillment in every aspect of life.”
Ted Prodromou and I chose this book as the September selection for the Mastermind Book Club. Each month, Ted and I choose a great book for Club members to read and discuss.
On the fourth Thursday (9/25) at 2:30 p.m., we will gather on Zoom to discuss the book and how its lessons can help us in our lives and businesses.
There’s no charge to attend or join the Club. But you have to be a member to get the meeting notices and Zoom link. JoinĀ here.
Recommended Television
šŗĀ The Studio
Lots of buzz about this show after it won the Emmy last night for Outstanding Comedy Series. Seth Rogen — the co-creator — also won for best lead actor in a comedy series.
I love this show. You can watch it on Apple TV Plus (subscription required).
Podcast (The Story Power Marketing Show)
š” How to Rebuild and Thrive After Crisis Hits Your Business (with Amber Briggle)
Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation’s most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011.
Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.
Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat.
Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.
DISCUSSED IN THIS EPISODE
~00:57 Meet Amber Briggle
~02:23 The Impact of COVID-19 on Soma Massage Therapy
~03:33 Rebuilding and Thriving Post-Crisis
~06:35 Innovative Strategies for Client Engagement
~15:51 Franchising: Expanding the Soma Massage Brand
~25:40 Final Thoughts and Takeaways
~28:15 Closing Remarks and Resources
FULL EPISODE VIDEO
Words to Ponder
āOur weapon is our knowledge. But remember, it may be a knowledge we may not know that we possess.”
– Agatha Christie
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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