Why Simple Stories Win
Soon after he signed on to work with me, one of my clients said he appreciated my approach because I “keep it simple.”
That was music to my ears.
In the Story Power Profit Pack (Pointer #11), I sing “simple’s” praises:
So many so-called “experts” make storytelling WAY TOO COMPLEX.
They compare storytelling for business to writing a screenplay.
They liken business stories to Star Wars, The Godfather, or Casablanca. And they encourage you to load your business stories with all the elements of a good screenplay — like backstories and heroes and villains and conflicts and resolutions and so on and so forth.
Knowing that stuff doesn’t hurt — especially as you become a confident storyteller. But storytelling does not have to be so darn complex — especially at first.
There’s one “expert” who wants you to master “12 Storytelling Brand Archetypes.” Another offers a “simple 10-step system” for business storytelling. Call me simple, but a “simple 10-step system” seems like seven steps too many.
All the best business-building stories are simple tales of before-to-after journeys. Discover the journeys your prospects wish to take. Describe how your products and services enable the journey.
Simple as that.
If you want to turn content-creation from a complex, frustrating, and fruitless slog…
…to a simple, enjoyable, and profit-generating jaunt…
…get the Profit Pack.
It’s the perfect reference guide for anyone who wants to transform their content from ignored to adored — so you stand out and get hired. Learn more and grab a copy here.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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