RecomMONDAYtions ~ 2025.07.21

Recommended Reading

📝 “Notes to Myself” by Seth Godin

65 of ’em. Short, but powerful. So many are rules I live by. Others have me thinking.

A few of my favorites:

5. Reliability is a superpower

12. Ship the work

21. Easy to measure doesn’t make it important

55. Generous doesn’t mean free

Sixty one more: here.

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More Recommended Reading

🍽️ Biz Lessons from the Restaurant Front Lines

Bo Davis has founded and built two tech companies. But restaurants are where he “learned to lead,” he says.

In this short article from Fast Company, Davis shares why the high-stakes, low-margin world of hospitality taught him more about leading teams, serving customers, and staying grounded in the numbers than any startup accelerator ever could.

If you want to lead better — whether in tech, coaching, or beyond — this one’s worth a few minutes.

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Recommended Video

🤖 Body Language Expert Shares Unusual Tips For Awkward People (Vanessa Van Edwards & Ryan Holiday)

In this interview with Ryan Holiday, body language expert Vanessa Van Edwards breaks down how to show up with more confidence and connection — without faking it.

✅ Why “looking powerful” doesn’t mean going mute
✅ How fear sweat ruins first impressions (yes, really)
✅ Why short sentences > fancy prose
✅ The introvert’s guide to surviving social events
✅ What NBA players and oxytocin can teach us about teamwork

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Recommended Event

🤖 Turn Content Into Clients: The Proven “PLAN”

Join me on Thursday, July 24 (7 p.m. ET) for a free training: “The Proven PLAN to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.”

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The big idea: you can achieve incredible things and find inner peace, not by working harder, but by changing your mindset.

Ted Prodromou and I have chosen this book as the July selection for The Mastermind Book Club.

Every month, Ted and I choose a great book for members to read and discuss.

We’ll meet live on Zoom — July 24, 2:30 p.m. ET — to discuss the book. Dr. Rao will be our guest at the meeting.

Join the Club here (it’s free). Members will receive meeting reminders with the Zoom link later this month.

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Podcast (The Story Power Marketing Show)

📡How to Use Video to Shorten Sales Cycles and Close More Deals (with Robert Weiss)

In this episode, Tom and Robert get into the importance of focusing on messaging over visuals, integrating video into different business objectives, creating a library of video content, and practical tips for producing effective videos. Robert emphasizes the importance of showing up as human and transparent in video content while sharing actionable advice for both beginners and experienced marketers.

DISCUSSED IN THIS EPISODE

~01:51 The Importance of Video in Today’s Business

~03:51 How Video Shortens the Sales Cycle

~08:55 Building a Library of Effective Sales Videos

~12:02 Marketing vs. Sales: Defining the Distinction

~17:50 Creating Effective and Human-Centric Videos

~23:01 Working with Multi Vision Digital

FULL EPISODE VIDEO

www.vimeo.com/1095155731

LISTEN ON: Apple | Spotify

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Recommended Resource

💡 AI Copywriting Secrets (Volume 2)

Still available for those who missed it last month…

John McIntyre invited some of the world’s top marketers and copywriters to reveal how they have harnessed AI to make their lives easier and their businesses more profitable.

David Garfinkel, Adil Amarsi, Bill Mueller, Bob Bly, Chris Orzy, Daniel Throssell, David Deutsch, John McIntyre, Jon Benson, Lukas Fisher, Rob Marsh, Sam Woods, Shiv Shetti, and me…

…all sharing our best prompts, hacks, and frameworks to leverage AI to save time and land more/better clients.

I sent a lot of emails about this last week because it’s too valuable to ignore. 

The early-bird discount is no more. But even at its current price, the value far exceeds the investment. 

Get AI Copywriting Secrets

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Words to Ponder

Fifty-six years ago yesterday, Neil Armstrong walked on the moon. He later said:

“The single thing which makes any man happiest is the realization that he has worked up to the limits of his ability, his capacity. It’s all the better, of course, if this work has made a contribution to knowledge, or toward moving the human race a little farther forward.”