RecomMONDAYtions ~ 2025.02.24

Welcome to the new-look version of RecomMONDAYtions.

I’m experimenting with a stripped-down, image-free version of my Monday-morning newsletter…

…to see whether delivery rates improve.

The meanies at Microsoft, Gmail, Yahoo (etc.) are constantly changing the rules of the game.

So marketers have to adjust if they want to maximize email opens and engagement.

Too many images in one email can make the meanies mad and get your messages sent to the promotions tab (or — gasp! — the sp** folder).

So, for now, RecomMONDAYtions will be image-free. I’ll see if it moves the needle.

Same great content. New, simpler package.

Recommended Events

Roundtable: Turn Content to Clients Daily

Join me tomorrow — Tuesday (February 25, 8 p.m. ET) — for a small-group roundtable where I’ll show you the 3 things to do right now to attract more and better leads, get more clients, and enjoy better life-leisure balance.

I’ll share all-new insights in an intimate setting (very few slides, open discussion, ask me anything).

Register for the roundtable if you want to create profit-generating content and grow your business without writer’s block, tech headaches or overwhelm.

We’ll start at 8 p.m. ET on Tuesday.

Register on Zoom here.

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Starting TODAY: The Amplify Your Brand Summit

This summit is a free, 4-day virtual event for business owners, entrepreneurs, and visionary leaders who want to amplify their brand and authentically attract high-quality leads and clients in 2025.

Happening February 24-27th, the Summit features 20+ industry leaders sharing brand-building strategies.

My friend Sally Curtis will present “Write Once, Monetize Forever: How to Turn Your Book into Endless Content”.

Bob Burg will also share his “Go-Giver Way” approach to business success.

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LinkedIn Masterclass/Workshop

Want to master LinkedIn in 2025?

Join my friend Jon Keel for his 31st LinkedIn Masterclass on March 4-6 (4-5pm ET).

With LinkedIn making over 170 platform updates in 2024 alone, this 3-day virtual workshop will help you navigate the latest features and optimize your strategy.

Jon will show you how to enhance your visibility and generate more leads.

Recommended Reading

Black Sheep Sales

I’ve been waiting for Aleasha Bahr’s book to come out. It’s finally here.

Aleasha is a sales consultant and coach who draws on 15+ years of experience to help businesspeople sell more – even if they think they hate sales.

Her new book reveals “the simple structure for effortlessly navigating a sales conversation that converts without acting like an ‘alpha-bro’ douchebag.”

You can get the book here (she throws in a bunch of great bonuses).

And after you read the book, you can join Ted Prodromou and me at the Feb. 27 meeting of the Mastermind Book Club where Aleasha will be our special guest.

Every month, Ted and I choose a great business book for Club members to discuss and read. Join us on Feb 27, 2:30 p.m. ET to discuss Black Sheep Sales.

You can join the Club (it’s free) here.

Recommended Listening

How to Leverage Other People’s Audiences to Grow Yours (with Seth Donlin)

In this episode of the Story Power Marketing Show, Seth Donlin and I discuss the importance of leveraging other people’s audiences to grow your own by guesting on podcasts and other speaking opportunities. Donlin shares his insights on effective storytelling, controlling interviews, and the importance of seeding your call to action throughout the podcast. He also discusses the process of booking oneself versus using a podcast booking agency and offers a free appearance audit to help listeners improve their podcast guesting skills.

Tune in for valuable tips on harnessing the power of authentic storytelling to connect with target audiences and drive exponential growth.

DISCUSSED IN THIS EPISODE

~ 03:49 The Concept of Leveraging Other People’s Audiences

~ 08:30 Practical Steps to Get on Podcasts

~ 24:04 Maximizing Your Podcast Appearances

Full episode video and show notes: here.

Listen on Apple or Spotify.

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Timeless Marketing Podcast: The Non-Extinct Dinosaur

I was in the Zoom room at Brian Kurtz’s Titans Xcelerator mastermind when direct marketing master Justin Miller delivered this fantastic training.

Brian recorded the presentation and shared it with the world via his Timeless Marketing podcast.

Direct mail is often dismissed as an outdated marketing channel, with many businesses favoring digital strategies. This misconception leads companies to overlook the potential of direct mail to cut through the noise and reach high-value prospects. How can marketers effectively leverage direct mail, even when working with small audiences and limited data? Justin answers that question and reveals the enduring power of direct mail.

Justin shares his journey from digital marketing to building a thriving direct mail business, his techniques for succeeding with small-batch mailings, and how recognizing the value of “non-extinct dinosaurs” in marketing can unlock new growth opportunities.

Listen on Apple, Spotify, or YouTube.

Words to Ponder

Happy Birthday, Steve Jobs (born on this day in 1955). He once said:

“Great things in business are never done by one person. They’re done by a team of people.”