Chris’s Recipe For 9x ROI
I heard this story from a business owner named Chris who lost a little money before making a lot.
The story begins with paid advertising and a low-cost product.
Chris invested in ads to drive cold leads to a page where he sold a low-cost product.
The results:
For every $1000 he spent on advertising, he generated $850 in sales.
A 15% loss! 😪
Game over, right?
Wrong.
Chris added the buyers to his list and nurtured them consistently and frequently with emails that informed, entertained, and promoted.
Many of those buyers bought again — higher-priced products and services, this time.
It took eight months — on average — for a buyer to step-up for purchase #2.
At the end of one year, Chris analyzed the results.
For every $1000 he spent to get the initial sale, his sales revenue had grown to $9000.
A 9x ROI. 🥳
Game on!
You can do this, too…
…and you don’t have to pay for ads to get started.
Chris’s story contains the recipe:
- Grow your list (lots of ways to do this without ads)
- Nurture them consistently and frequently.
- Inform, entertain, and promote.
Here’s the rub:
Many business owners struggle to deliver informative, entertaining, promotional content consistently and frequently.
How do you feel when you read that recipe?
If you think this is a piece of cake, whip it up. (What are your waiting for?)
If you want to cook-up 2x, 3x, or even 10x ROI on your marketing investments…
…but you fear you may struggle to do it…
…go here (cooking tips for marketers who want to whip-up profits).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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