Which Social Media Platform…?

Here’s a question I spotted on Reddit this morning:

“Which social media platform should be first priority for a business to promote their products? For a client with a small business and a limited budget, what is the platform you would recommend and why?”

I hear that question (or ones like it) all the time. Maybe you’ve wondered the same.

So I scanned the conversation in search of some good marketing guidance. I found, instead, a bunch of marketing “wiz-dumb.”

“For a limited budget, I guess you should be focusing on Instagram,” said a Reddit-or.

Another chimed in: “…You can’t go wrong with focusing on Facebook.”

Then this: “YouTube is the way to go.”

(Sigh 🙄)

Finally, “dependent_Box_8069” chimed in with real WISDOM:

“The social media platform where your ideal client is.”

So many platforms. So little time.

It’s so easy to fall into the tactics-first trap.

You hear all the buzz about a certain platform (”you can’t wrong with focusing on Facebook”). And you see others waving the dollars they earned with one tactic or another.

But that doesn’t mean YOUR ideal clients reside there (or that you know what to say to them if they’re there).

Focus first on what makes your prospects and clients tick.

What problems do they wish to solve? What aspirations do they wish to fulfill?

And — THIS IS IMPORTANT — where do they hang out online (and how can you best reach them offline)?

If you focus first on those questions — I call this “Story Discovery — you will gather the building blocks you need to assemble great content, and you will know where to publish that content…

…so you can attract more and better leads and land more clients.

If that sounds like something you’d like…

…let’s talk.

We can discuss ways you can master story discovery so content creation becomes easier and business growth happens consistently and predictably.

Schedule a complimentary “PLAN-to-Prosper Strategy Session” if you want to have that chat.

During the session (live on Zoom), you’ll discuss with me your situation – what’s working and what’s not. I’ll diagnose problems and suggest ways to fix them. I’ll share actionable tips that you can implement NOW to grow your business without guessing.

Click here to book a session now.