Stocking Stuffers Day 2: Powerful Persuasion Tips
Day 2 of Story Power Stocking Stuffers.
Before I share with you today’s gift, “7 Ways to Make Your Marketing More Persuasive,” a story for those reluctant to persuade…
A client once told me she didnāt want to employ persuasion techniques because she did not āwant to manipulate people.ā
Thatās a common concern.
Hereās how marketing master Dave Dee answers that concern: The (big) difference between manipulation and persuasion is INTENT.
In Spiderman, Peter Parker’s Uncle Ben put it this way: With great power comes great responsibility.
If you are an ethical businesspersonā¦
ā¦if your INTENT is to provide products and services that help your prospectsā¦
ā¦if youāre willing to turn away a prospect who wonāt benefit from your products and servicesā¦
ā¦then you should persuade them to actā¦
ā¦because acting is in their best interest.
If you are unethicalā¦
ā¦if youāre looking for the sale at all costsā¦
ā¦if you donāt care whether your products and services will help the āsuckerā who buys themā¦
ā¦then the act of convincing and cajoling is manipulation.
Summary: Donāt use persuasion tactics manipulate someone to act against their interests.
You have great power to persuade prospects to act.
With that power will come great responsibility…
ā¦the responsibility to persuade those who will benefit from what you sell.
***
I share that story on page 10 of “7 Ways to Make Your Marketing More Persuasive.”
It’s an 11-page e-book loaded with tips to help you persuade prospects to act — so you can create content that attracts more and better leads and lands more clients.
This is your second of eight Story Power Stocking Stuffers…
…and you can get it by clicking the button below.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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