How To Grow, Not Gripe

A long, long time ago when Groupon was the shiniest object online, I knew a lot of business owners who tried it but didn’t like it.

Groupon sales reps would woo these business owners with this promise: Instead of paying for advertising that doesn’t work, do a Groupon and get a flood of new customers who will pay you.

The business owners would create the offer (example: 50% off a large pizza). Groupon would promote the offer to its massive following. And the business would, in theory, get a flood of new customers who would return again and again and again.

In theory.

Here’s what the Groupon Gripers told me, instead: We get buried by a rush of bargain hunters. We barely broke even (or we lost money) on the discount offer. And then, when the offer has expired, we didn’t see those new customers return and sales volume fell back to previous levels.

(Ouch!)

Of course, that wasn’t the case with every business that tried Groupon. But there were Gripers galore.

Here’s the thing about the Gripers…

It was their own darn fault!

I remember saying that to a gripey restaurant owner after he told me his Groupon campaign was a massive failure.

“How many people redeemed the offer?” I asked.

“About 3,000” he said.

“And how many of those 3,000 joined your email list?” I asked.

“None. Groupon doesn’t give us the names or emails of those who buy the offer.” he replied

That’s when I told him the Groupon failure was his own darn fault.

When a new prospects or customer walks through your door, you have an opportunity to collect their email address.

Give them a reason to sign up. The restaurant could have asked those Groupon redeemers to join the birthday club. They could have offered a free appetizer on the next visit to list subscribers.

I told the restaurant owner…

“…All you had to do was ask.”

When you ask, you load your email list with happy customers and FOLLOW-UP.

You can encourage them to buy again. And you can encourage them to refer.

Sure, the initial transaction may barely offset the cost of attracting the new customers. But that’s OK if you follow-up.

The profit is in the follow-up!

So it goes for Groupon Griper restaurant owners. So it goes for you and your business. This applies to brick-and-mortar or online businesses, B2B or B2C.

You can spend long hours and big bucks on marketing tactics and advertising to attract leads and new customers.

But if you don’t capture their contact information and follow-up with them consistently, you’ll profit less…

…and gripe more.

Want to gripe-proof yourself and your business?

On Friday, I’ll release “The 7-Figure Content Blueprint” — a collection of on-demand masterclasses that give you everything you need to:

✓ Grow your email list consistently and predictably

✓ Build a profitable follow-up machine so you can turn leads and first-time buyers into repeat customers and champions who refer business to you

✓ Conquer writer’s block and NEVER feel stuck

✓ Stand out as the human to hire in your niche so you can skyrocket profits

✓ Sell with confidence and consistently — without being a pest

Enrollment opens next week

On Friday, I’ll offer lifetime access to the “7-Figure Content Blueprint” so you can watch the program videos anytime, as many times as you wish.

And for those who get the On-Demand-Blueprint on the day I launch it, I’ll have some valuable surprises…

…designed to help you attract leads and generate sales — without tech headaches.

If you’re interested…

…reply to this email with “Grow, not gripe”

I’ll put you on the early bird list (early birds will get bonuses not offered to those late to the game).