RecomMONDAYtions ~ 2024.11.11
Recommended Book
📕Coming Thursday: “Story Power Marketing” (The Book)
Watch your email Thursday for the link to buy Story Power Marketing: Proven Methods to Create Client-Attracting, Profit Generating Content — Without Getting Stuck.
Here’s what Dave Dee said about the book:
“I love this book! It is packed with information you can immediately use to make more money. Tom left no stones unturned and shows you specifically how to make your marketing more engaging. There is no fluff or filler. Just one hard-hitting strategy after another.”
Recommended Workshop
Create a High-Converting Presentation in Just One Day
Speaking of Dave Dee…
…he’s the best I know at teaching marketers how to create one-to-many events and presentations to generate appointments with leads who are ready to work with you.
On Friday, he’s hosting an all-day workshop — for an obscenely low price — where you will build a high-converting presentation, an irresistible offer, and a plan to turn prospects into clients.
I’ve learned from Dave many of the things he’ll share in this workshop. This training is worth way more than he’s asking you to invest.
Details and registration here.
Recommended Article
“…being present means being able to engage all your senses on what’s happening in the current moment.”
And in my experience, the more I’m present, the more effective I am as a businessperson.
But it’s easier said than done. This short article explains reasons we have trouble being present and ways to be more present.
Good, simple analysis and tips.
Recommended Video
Daniel Pink released this video 10 years ago, long before AI exploded on the marketing/sales scene.
In this 3-minute video, reveals how to influence others more effectively. He says it’s simple as A-B-C.
His message is more relevant than ever today — ending with this line: “I really am convinced that the way to (influence and persuade) more effectively is to just be a little bit more human.” Great advice for the AI age.
More Recommended Reading
Scientific Advertising by Claude Hopkins
The great David Ogilvy once said, “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”
Written more than 100 years ago, this book remains relevant today — for anyone who wants to understand the core principles of marketing and advertising.
You can find this book in a variety of formats and prices. Here’s a free .pdf version. Here’s a free Kindle version. And here’s a paperback edition for $4.99.
You can read this tiny book in one sitting. And then you can discuss with other business people how its principles apply today.
“Scientific Advertising” is this month’s selection for the Mastermind Book Club. Each month, Ted Prodromou and I choose a great business book to read and discuss.
Club members meet monthly (this month on November 21) to discuss the book and how to apply its lessons to their businesses.
You don’t have to read the book to join the discussion. But you have to join the club (it’s free) to get the meeting invitation.
Today is Veterans Day
Today in America, we honor those who served. Here’s a good summary of this day’s history and meaning.
Every year, the U.S. Department of Veterans Affairs creates a new poster for the holiday.
Here’s the online gallery with all the posters going back to 1978.
Words to Ponder
“Honor to the soldier and sailor everywhere, who bravely bears his country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause.”
― Abraham Lincoln
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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