RecomMONDAYtions ~ 2024.11.04
Recommended Event
LinkedIn Masterclass / Workshop
My friend Jon Keel is a LinkedIn master, and his FREE workshops are always loaded with what’s working NOW. You still have time to register for the 3-day workshop that runs from 4-5 p.m. ET Tuesday, Wednesday and Thursday. Details and registration here.
Recommended Viewing
Quincy Jones died on Sunday. He was 91. He was a great jazz trumpeter. But he’ll be remembered most as a legendary arranger and producer — perhaps, the most important of his age.
He arranged and produced some of Frank Sinatra’s greatest recordings — including my favorite, “Fly Me to the Moon.”
A year earlier he produced Lesley Gore’s “It’s My Party.” (You know… “It’s my party, and I’ll cry if I want to.”)
He arranged music for Louis Armstrong, Count Basie, Tony Bennett, Ella Fitzgerald, and Ray Charles). He produced albums for Aretha Franklin, Donna Summer, Sarah Vaughan, and…
…Michael Jackson (“Off the Wall” and “Thriller” albums), among many others.
He organized the session and arranged the music for “We Are the World” (here’s a great documentary about that).
He was the first African-American to score major Hollywood films.
I believe you achieve mastery when you study masters — not just in your field, but across all fields. Quincy Jones was a master, and his career is loaded with lessons for anyone who wants to study it.
A good place to start: Netflix’s 2018 documentary “Quincy.” Here’s the trailer…
…and she is a sales coach and consultant you need to know and follow…
…if you want to sell better and get more clients without pressure, pitching or pretending to be someone else.
This is a live workshop, tomorrow, October 8th, 9 am PST/12 pm EST.
Click here for details and registration.
Podcast (The Story Power Marketing Show)
Become a Marketing Ace in 100 Minutes (with Dr. Islam Gouda)
Dr. Gouda has an honorary doctorate from the University of California in Strategic Marketing as a result of the many articles, research studies and publications in that field. He also has a masters degree from the University of Wollongong in Strategic Marketing.
He recently launched a video series called “100 Minutes for Acing Your Marketing Game.”
When completed, the series will contain 100 one-minute videos, each exploring a topic essential for you to master if you wish to be a marketing ace.
Dr. Gouda covers essential topics from marketing strategies and digital tactics to innovative techniques and best practices.
DISCUSSED IN THIS EPISODE
~Key Lessons Learned After Making 100 Minutes of Videos on Marketing
~How New Technology Can Help With Marketing in Surprising Ways
~The Difference Between Marketing and SalesCUSSED IN THIS EPISODE
~What “Sonic Identity” is and Why You Should Elevate It ASAP!
~How to Start Building a Sonic Identity that Sticks
~Why a Logo is So Much More Than You Think
~How to Keep an Audience Hooked
~What Producing a Podcast Looks Like
View/Listen on Story Power Marketing Show Website
Recommended Reading
Scientific Advertising by Claude Hopkins
The great David Ogilvy once said, “Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”
Written more than 100 years ago, this book remains relevant today — for anyone who wants to understand the core principles of marketing and advertising.
You can find this book in a variety of formats and prices. Here’s a free .pdf version. Here’s a free Kindle version. And here’s a paperback edition for $4.99.
You can read this tiny book in one sitting. And then you can discuss with other business people how its principles apply today.
“Scientific Advertising” is this month’s selection for the Mastermind Book Club. Each month, Ted Prodromou and I choose a great business book to read and discuss.
Club members meet monthly (this month on November 21) to discuss the book and how to apply its lessons to their businesses.
You don’t have to read the book to join the discussion. But you have to join the club (it’s free) to get the meeting invitation.
Words to Ponder
“Picture what others wish to be, not what they may be now.”
― Claude Hopkins
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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