Do You Have The Right Tools for The (Marketing) Job?

Yesterday, I was minding my own business, sitting on the screen porch, checking my emails when…

…I caught a whiff of natural gas — a strong whiff.

So I called the gas company which sent a technician over to diagnose the problem. Turns out there was a small leak which was simple to fix.

All of that reminded me of an article I read a few years back about a dumb dude in Michigan who smelled gas coming from his newly installed water heater.

He checked for the leak by lighting a match. 

He shoulda died, but he got off easy…

…with singed eyebrows.

Mixing fire and gas leak — that wasn’t his first mistake.

Installing the gas heater himself — THAT was his first mistake.

Soon after the installation, he smelled that funky odor.

The odor is an additive designed to warn people to…you know…NOT light a match.

As soon as that odor hit Dumb Dude’s nose, he had a few options:

Option 1: Call a qualified expert to check for the leak and fix it.

Option 2: Check for the leak himself by choosing tools that won’t result in death, destruction, or singed eyebrows.

Option 3: Check the leak with a match.

Options 1 and 2 have pros and cons.

Option 3? All cons.

A match is simply the wrong tool for the job.

Grab a flashlight.

Then…after realizing that you have no idea why the heater is leaking (and that it’s unsafe for you to attempt a fix), go for option 1 and call an expert.

Same goes in marketing.

I know, you’re not going to set your hair on fire, and you’re certainly not going to blow up, if you misstep while marketing.

But your marketing can backfire if you choose the wrong tools for the job.

For example, email is great for keeping prospects and customers interested and closing sales.

But if you send tons of email to people who have never met you (aka SPAM), you can tick people off, generate tons of complaints, damage your brand, and undermine your marketing program.

There are better tools to help you make your first connection with leads.

Social media is great for building a following and increasing engagement, but not as great at closing sales.

And just like fixing a water heater, fixing your marketing sometimes is easier and safer if you engage a qualified expert to help you.

Sure, you have to pay the expert. But if you choose the wrong tools or misuse the right ones for your marketing, you waste your precious time (which isn’t free) and you miss opportunities to grow your business.

That’s dangerous for your business. Do it too much, and your business may (figuratively) blow up in your face which could (literally) make your head (and eyebrows) hurt.

Speaking of the right tools for the job…

I can show you one that will help you accomplish more while working less if you schedule an Implement Easy Blueprint Session with me. This is for you feel like managing your marketing tech is like juggling bowling balls. I’ll show you an all-in-one solution that empowers you to get more done while working less.