RecomMONDAYtions ~ 2024.08.05
Recommended Reading
šHow To Set Marketing Goals Based on Business Goals
Great marketing begins with great goal-setting. Here’s a helpful post from the IMPACT+ blog that outlines seven steps for setting well-defined marketing goals synced with your business goals.
Recommended Event (Tomrrow)
Ā How to Get More and High-Quality Leads and Convert Them Into Clients — Without Working Your Tail Off
In this free masterclass, tomorrow (Tuesday 8/6 11:30 a.m. ET, 8:30 a.m. PT) you’ll discover…
ā Quick, easy ways to create a powerful, prospect-attracting lead magnet.
ā A proven framework to transform leads into warm prospects and then clients.
ā The common, mistake so many marketers make with lead magnets that repels prospects and suppresses sales.
ā Set-it-and-forget it automation tools so you can create landing pages and follow-up sequences with ease — even if you have zero technical skills…
…and more.
Details and registrationĀ here…
Recommended Viewing / Humor
š„ “Spec” (It’s Funny Because It’s True)
Zulu Alpha Kilo is a real ad agency that makes hilarious fake videos. This one imagines what business would be like if over-zealous RFP-writers ruled the earth. (Viewing time < 3 minutes)
Recommended Listening
Ā “She Used to Be Mine” (Sara Bareilles)
Last week, Melissa and I saw one of favorite musicals “Waitress” at an outdoor theater in St. Louis. Singer-songwriter Sara Bareilles wrote the music for the show — which is based on the 2007 movie of the same name and ran on Broadway for four years beginning in 2016.
The musical’s show-stopper: “She Used to Be Mine.” IĀ 
Ā Ā Ā this song.
Here’sĀ Sara Bareilles performing it in 2019 at the Hollywood Bowl.
Podcast (The Story Power Marketing Show)
š” How to Recover When Youāve Spent a Ton on Marketing and Nothing is Working (with Victoria Hajjar)
Victoria is the Founder of Ugli Ventures, which specializes in assisting startups as they scale from 6 to 7 figures. She focuses on aiding female entrepreneurs in optimizing sales and marketing strategies, team building, and leadership development to establish sustainable, profitable 7-figure enterprises.
Less than 2% of women have broken the million-dollar mark in their business, and Victoria is on a mission to change that.
DISCUSSED IN THIS EPISODE
~How to Avoid Blindly Building the Dreaded āFunnel Tunnelā
~Taking a Strategic View Instead of Cobbling Tactics Together
~What It Takes to Stand Out With Your Marketing Today
~Steps to Take So You Can Stop Being the Doer and Start Being the Leader
View/listen on theĀ Story Power Marketing Show websiteĀ or wherever you get your favorite podcasts.
Recommended Book
š“The Power of Regret” by Daniel Pink
From the publisher’s website: ā’No regrets.’ Youāve heard people proclaim it as a philosophy of life. Thatās nonsense, even dangerous, says Daniel H. Pink in his latest bold and inspiring work.
“Everybody has regrets. Theyāre a fundamental part of our lives. And if we reckon with them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose.”
Ted Prodromou and I have chosen this book as the August selection for theĀ Mastermind Book Club. Each month, Ted and I choose one book for the Club to read and discuss. On the fourth Thursday (August 22 next month), we meet live on Zoom to discuss the book.
The Club and meetings are free to attend. But you have toĀ join the ClubĀ in advance to get the meeting notices and Zoom link.
Recommended Training Archive
Ā Club Storyville (7-Day Trial)
Last week, I hosted a live training called “The Proven P.L.A.N to Create Client-Attracting, Profit-Generating Content — Without Writer’s Block.” I’m not sharing the replay recording with just anyone. I’m sharing it — and recordings of all the live trainings I deliver this year and on — with Club Storyville members.
Club Storyville is an exclusive, online community and treasure chest for savvy business leaders who want to create more captivating, client-attracting, profit-generating emails, social posts, videos, landing pages, and other content — without getting stuck or working their tails off.
You can sign-up today for a 7-day trial.
Details and sign-upĀ here.
Words to Ponder
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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