Leonardo DaVinci and I Have This Problem in Common

Better late than never.

I finally finished writing the book called:

Story Power Marketing
Proven Methods to Create Client-Attracting, Profit-Generating Content – Without Getting Stuck

I’ve been working on this book for a while…

…a long while.

Far too long, really.

At one point, my publisher threatened to charge me an additional fee if I didn’t get off my butt and get it done.

Lots of reasons it took me so long.

My “perfection problem” is a biggie. I’d draft a chapter and then come back to it. I’d tweak this and that, trying to make it better, trying to make it “perfect.” It became a vicious cycle.

And this project, which I could have finished many months ago, dragged on and on and on.

I guess Leonardo DaVinci and I have that in common.

In 1480, monks hired DaVinci to create a painting of the Adoration of the Magi.

He started the project, but he stopped before finishing.

He imagined the perfect painting, but he couldn’t achieve that perfection.

So he abandoned the unfinished work (He had lots of unfinished works).

The monks canned Leonardo and gave the job to Filippino Lippi.

Art historians say Lippi’s Adoration is way worse than DaVinci’s… except…

…it’s finished.

DaVinci was the better painter. But Lippi met deadlines, delivered the goods, and cashed in.

Today, we call DaVinci a genius and gawk at his works in museums.

But back in the day, he was just another starving artist who struggled to run his business and get paid.

The bottom line: Leonardo DaVinci had a perfection problem.

When it comes to my book, so did I.

Maybe the book is better today than it would have been so many months ago. But it was good enough before I tried to make it perfect. And, of course, there is no “perfect.”

if I had released it sooner, I would have reaped the business benefits sooner.

Action drives business. Inaction kills it.

Remember that the next time you’re thinking, “I can’t launch an email campaign because I’m not a good enough writer.”

(You’re good enough, or you can hire someone who is good enough.)

Think of Lippi cashing in the next time you re-edit content, over and over again, because it’s “not quite right.”

(It’s right enough or you can hire someone who can quickly make it right enough.)

If you wait and wait and wait and wait and wait and wait and wait…

…until your stuff is practically perfect, you choose inaction over action.

Then, like DaVinci and me, you will have a perfection problem that becomes a business problem.

Want a free .pdf copy of the book after I publish it? Reply to this email with “IMPERFECT,” and I’ll send it to you when it’s published.