A Rembrandt-inspired Cure for Writer’s Block

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For many decades, a painting called Portrait of a Young Woman hung in the Allentown Art Museum.

Curators thought an unknown artist — a disciple of Rembrandt’s — created the portrait. It resembled the Dutch master’s work, but it wasn’t Rembrandt’s…

…or so they thought.

When Allentown curators sent the painting to be cleaned, conservators at New York University discovered it WAS Rembrandt’s work.

Allentown had a unknown, priceless masterpiece hanging in plain sight.

Rembrandt van Rijn (Dutch, 1606-1669),Ā Portrait of a Young Woman, 1632, oil on panel

What does this have to do with writer’s block?

I hear often from business leaders who struggle to conjure ideas for emails, social posts, and other content. They’re stuck and frustrated.

My response: Look in your inbox and outbox. You have treasures hanging there in plain sight.

Your prospects and clients send you emails with questions. They share their frustrations and concerns. They reveal their dreams and aspirations.

You reply with useful feedback.

And you can repurpose those conversations to create content.

I’ve written 8 gazillion emails (give or take a few gazillion) that begin with something like this: “A client recently asked…” or “I heard from a frustrated business owner who told me…”

I choose the conversations that will be relevant to a broader audience.

So if you’re feeling stuck, visit your inbox and outbox. See what’s hanging there. You’re sure to find some priceless content.

Thanks for reading.

p.s. The grand opening celebration for Club Storyville ends tomorrow. Celebration pricing will go “poof.” So if you’re interested in Club Storyville,Ā join todayĀ and save.

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.