Easy-peasy… and Bad (a Cautionary Tale)

At next week’s masterclass (How to Put Personality in Your Content…), I’ll share ways I use AI to help me produce more content with less time and and effort. (More on that below)

We’re going to have a big crowd for the masterclass…

How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients.

Wednesday, March 6 at 2 p.m. ET, 1 p.m. CT…

Click the button below to claim your seat…

Now, back to AI.

The interwebs are crawling with “content experts” claiming AI gives you a do-it-all easy button.

I ran into of these guys on Reddit this week. He said: “Creating content was really difficult before, but AI completely changed that.”

And then he shared this “useful” prompt for ChatGPT: “Write a blog post about [topic] and use stats and data throughout the article while citing your resources as well as write the introduction in a storytelling format.”

Easy-peasy!

But does it work?

I asked my GPT-powered copywriting robot, “B-9?” to give it a try.

I gave him the same prompt and he scribbled the following:

Once upon a time, in the vast and bustling digital marketplace, businesses and marketers discovered a powerful tool that stood the test of time amidst the rise of social media, SEO, and content marketing. This tool, known for its simplicity, reach, and cost-effectiveness, was none other than email marketing. Unlike the ephemeral nature of social media posts or the unpredictable whims of search engine algorithms, email marketing offered a direct line to consumers, promising engagement, brand loyalty, and unparalleled ROI.

As we dive deeper into the world of email marketing, let’s unravel the numbers and statistics that paint a picture of its undeniable efficacy and potential for businesses of all sizes…

🙄 🫤

It goes on from there.

(I’ll spare you the misery).

If you want to stand out in this robotic world, you have to create informative AND entertaining content…

…Personality-powered content…

…that doesn’t sound like a robot…

…so prospects and clients know like and trust YOU.

That GPT-powered content doesn’t cut it.

Here’s the good news.

Creating effective, personality-powered, client-attracting, human content is easier than you may think.

That’s why I’m hosting the masterclass — to show you how.