The Moon-walk Didn’t Happen!? Here’s “Proof”

Astronaut Buzz Aldrin took this picture 54 years ago today (July 20) while he and Neil Armstrong were walking on the moon…

I was four years old and watched the moon walk on TV. One of my earliest and fondest memories.

So it rocked my world a few years back when I saw a Facebook post that suggested the…

“…The U.S. Government faked the moon landing!”

😱 🤯 😲 🙀

Here’s the proof, Faceook Guy said…

That’s a picture of Neil Armstrong’s moon suit.

Look at the bottom of the bootie. No horizontal treads. It’s SO OBVIOUS.

Facebook Guy wrote: ““Hey…Neil Armstrong’s astronaut suit, preserved in a museum…doesn’t match up with his footprints on the moon!”

I think it was Johnnie Cochran who said:

“…If the boot tread don’t fit, you must admit…”

…this was a deep fake…

…as obvious as O.J’s innocence.

…

…

…

…

Or maybe not.

Maybe those boots on the right side of the photo above — the ones with the blue toes — are “overshoes.” Maybe the astronauts put those over their spacesuit footies. Maybe those overshoes had big horizontal treads that match the prints on the moon. Maybe Facebook Guy’s math doesn’t add up.

Smooth-bottomed bootie. That’s a fact.

Treaded footprint. That’s a fact.

1 + 1 = 2. The moonwalk never happened!!!!!

Ummm…

….not so fast.

Fact (smooth-bottomed bootie) + Fact (treaded footprint) = Ill-Informed theory.

Fact (bootie) + Fact (overshoe) + Fact (footprint) = theory debunked.

If you’re a moon-walk denier, don’t get your undies in a bunch. I know you have gobs of “evidence” to “prove” your case.

My point is not to debate whether the moon landing happened (even though it did ). My point is to remind you:

Facts don’t always add up.

Facts are just building blocks.

Fact + Fact does not necessarily add up to Truth.

So it goes with a moon-landing denier. So it goes in business.

Fact: 25% of recipients opened your email.

Fact: 5% of those who opened clicked the link in that email.

Some people assume email marketing doesn’t work.

They take those building block facts and construct the following story: 75% didn’t open the email + 95% didn’t click = Failure

But here are some other facts:

Of those who clicked, three scheduled a meeting with you…

…and one converted to a customer…

…and revenue from that customer exceeded the cost of your email campaign by 10x.

Boom! Proof of failure becomes 10x profit.

The moral of these stories:

Facts don’t lie.

But WE interpret the facts incorrectly.

We compile facts to support an incomplete or ill-informed story.

In business, that can mean the difference between success and failure.