How to Offer Audiences Content They Can’t Refuse…
A story about the making of The Godfather…
When Francis Ford Coppola created the film,his first cut was more than 2.5 hours long.
Paramount bean counters demanded he chop it down to under 2 hours.
Audiences wouldn’t sit through a movie longer than 2 hours, they argued.
And a longer movie meant fewer screenings per day…
…which meant less revenue.
Coppola, the producer Al Ruddy, and Paramount’s head of production, Robert Evans, argued audiences will happily sit in a theater for more than two hours…
…if the film entertains and captivates them.
In the TV drama The Offer — a great show that portrays the making of the film — Evans says:
“We’re not offering them a transaction. We’re offering them an experience.”
That’s a great way to think about filmmaking.
That’s a great way to think about content creation.
I write long(ish), daily(ish) emails designed to inform AND entertain.
My subscribers hang around to the end (case in point: You. Right here. Right now).
One last thing: The Godfather was 2 hours, 15 minutes when it was first released.
It won the best-movie Oscar in 1972.
It grossed more than $250 million — more than any film that year and (at the time) more than any film ever.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
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5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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