Monday Mash-Up ~ 2022.08.22

Recommended Viewing
This Video Will Help You Turn Content From Boring to Brilliant

Mary K. Sloane and I had a great conversation last week on her Inspirational Influencer News show.

If you want to know how to harness the power of storytelling to captivate prospects and inspire them to hire you…

…this is a great crash place to start. We cover: 

• How to conquer writer’s block — using a method perfected by one of the world’s great copywriters
• Why your origin story will put prospects to sleep and what you can do instead to wake them up. 
• How to craft stories that will put prospects on the edge of their seats and lead them to say, “Tell me more…” 

Watch on YouTube orLinkedIn.

Recommended Viewing / Listening
How to Build Value in Your Business

The latest episode of The Story Power Marketing Show…

How to Build Value in Your Business So You Can Reap the Rewards and Cash In If You Sell (with Regina Bergman)

Regina Bergman is an International Best-Selling Author, Speaker, Profit Acceleration and Exit Strategy Specialist. She’s the CEO of Bridgeport Strategy, host of Pursuing Profit with Principles podcast and e360TV show, co-host of LinkedIn Live Collaboration Conversations, and founder of Business Super Heroes Mastermind group.

She transforms businesses, both online and offline, while helping entrepreneurs realize their vision of impacting lives and changing the world.

Discussed in this episode:

• The impact of focusing on Profit in your business, for sustainability, scalability and creating market value for ultimately selling your business.
• There are only 5 areas in your business that really have the potential to impact your bottom line. Spend 20% of your time here and it will generate 80% of your revenue.
• Why you should raise your prices.
• The right way to cut costs.

Here’s an excerpt video.

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
The Marketoonist: the algorithm giveth and taketh away

Tom Fishburne — a.k.a. “The Marketoonist” — has done it again.

Check out his latest cartoon and post — about the booms and busts when your business relies on third-party sites for marketing and sales. 

Marketers constantly try to decode the algorithms to drive sales with Google search, Facebook, and other platforms. 

Cha-ching when you get it right. But when the algorithm changes…

…look out below. 

This post and cartoon are spot on — and funny! 

Recommended Reading
The Scientic Benefits of Journaling

I like this article from TheCoachingToolsCompany.com regarding the benefits of daily journaling.

Great information on why journaling makes us feel and function better — with tips about how to do it effectively. 

If you want to create better, client-attracting stories, journaling is a critical practice. 

Wise Words…
…from a Coaching Legend

Hall-of-Fame Football Coach Bill Parcells was born on this day in 1941. He said this:

“Blame no one. Expect nothing. Do something.”