A Big Mistake that Costs Businesses Time and Money
A business owner recently asked me to launch an email campaign for her new company.
She told me she wanted to “spread the word” about the business.
Spread the word. That’s a popular idea.
Let’s send some emails to spread the word.
Let’s post on Facebook, Instagram, Pinterest and Twitter to spread the word.
Let’s buy some advertising to spread the word.
So many hours and so many dollars spent spreading the word.
But what happens when the word isn’t compelling?
What happens when the messages you spread…
…lead prospects to tune out, instead of tune in?
…extinguish interest, instead of sparking it?
…bore prospects, instead of inspiring them to act?
When you spread boring words that extinguish interest and lead prospects to tune out, you waste valuable time and money.
That’s why you have to focus first on your story — the ideas and words that connect your business to your prospects’ dreams and fears.
That’s why you focus on powering up your stories before you start spreading them.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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