Recommended Resources
My friend Virginia Muzquiz is a referral marketing master. But when it comes to creating marketing emails, she couldn’t get her mojo working. So she signed up for my Content Marketing Masters program and… …well… …let’s hear Virginia describe it… “Today was the first day I wrote an email for my list and experienced pleasure while I…
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When Dixie Gillaspie was growing up in Kansas, her father used to say, “Dixie, get your head out of the clouds.” Dixie refused. “I don’t want to get my head out of the clouds,” Dixie recently told me, “Because my ‘head in the clouds time’ to anybody else might look like idle daydreaming. For me,…
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Article Indiana Jones and a Super Simple SEO Hack“The Holy Grail of SEO isnāt a secret algorithm or magic keyword potion. Itās about understanding what people are REALLY searching for.” So says my pal Adam Kreitman who (understatement alert ) knows what’s he’s talking about when it comes to marketing — especially the search engine part.…
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About 10 minutes into my interview with Ann Carden for her Raise Your Bar Summit, she asked me about common mistakes people make when weaving stories into their marketing. And I was off!Ā Holy-moly, there are so many. And I covered ’em like Mrs. Butterworth’s on a stack of pancakes. Ann will release that interview tomorrow —…
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Article Ā Are You Making This LinkedIn Mistake?Ted Prodromou is a LinkedIn master. This article is for those who want LInkedIn to work for them, but haven’t figured out how. A great, short read, loaded with lessons. Events Ā Mastermind Book Club re: How to Write One Song(Thursday, August 24, 2:30 PM ET)Ā Speaking of Ted Prodromou, join…
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I met last week with a financial planner who wants to run a live seminar. His plan: Attract new leads to the seminar, encourage attendees to schedule a free consultation, and convert those who sign-up into clients. I asked: “And what about those who attend but don’t sign up for the consultation?” “F%c#-’em,” he said.…
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You’re Invited… Ā The Raise the Bar SummitI’m very choosy about the events I associate with. When Ann Carden invited me to speak at her event, I jumped at the chance — because Ann is a business coach I respect and she filled the speakers roster with so many other great people. You can register now…
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Book Ā “Blind Fear” by Brandon Webb and John David MannJohn David Mann, who co-wrote the “Go-Giver” books with Bob Burg, has partnered with former Navy Seal Brandon Mann to write six books — including thrill thrillers. “Blind Fear” is the third thriller in the “Finn series.” My recommendation: Read the first two — Steal Fear…
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Later today, I’m hosting a free training called “How to Generate a Flood of Client-Attracting Content Ideas.” (Still time toĀ registerĀ to attend and/or get the replay.) During the training I’ll share this story… This morning, I visitedĀ OnThisDay.comĀ to dig up historical events, birthdays, deaths, and more that happened… umm… on this day. I visit this site often.…
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Over the weekend, Melissa and I saw Oppenheimer. The movie is 3 hours long, and we loved every minute. Through Sunday it had earned $406 million worldwide. (Melissa and I are not alone.) Once upon a time, studios were reluctant to release movies longer than TWO hours. Bean-counters at Paramount demanded that Francis Ford Coppola chop 30+…
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