Recommended Resources
Interesting question: Which work “better” for marketing — negative stories or positive ones? I hear this question often, and I heard it again yesterday after I finished a live webinar. Most who ask this question tell me they prefer positive stories. They don’t want to dish out negative stories. That’s “fear-based marketing” they say. And…
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Before we get to the RecomMONDAYtions… Please do me a favor… If you like being in my online family, please spread the love by sharing this or one of my other story-powered emails who might like it, too. Simple process: Your friend will thank you — as will I. I’m grateful your on my list and for…
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A few days ago, I received an email from an author whose list I joined after I read his book. I hadn’t heard from him in months. For three months after I joined his list, I received a few scattered emails, but then… …crickets. 🦗 🦗 🦗 Poor guy. He built so much momentum with…
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I spent part of my morning swatting pitchy pests from my LinkedIn message box. Yesterday, I set off the swarm when I accepted several connection requests. 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 🪰 Sib: Is there any opportunity for me to design and develop websites for you? Me: Buh-bye SWAT! Oscar: (Via audio message)…
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Yesterday I emailed you a cautionary tale about a job-seeker who caused a pee-pee spill at 7-Eleven (If you missed it, search for subject line: “Urine trouble”). I shared that story in another email back in 2018. Many of the people on my list today received that email. But none wrote yesterday and said, “Hey!…
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Book Highly Recommended: Jerry Weintraub’s Incredible AutobiographyI have fallen in love with this book: When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man, by Jerry Weinbtraub. I wrote an email about it last week after I read Chapter 1. It gets better with each chapter. (Thanks to Brian Kurtz for recommending this in…
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Let the cage match begin. In one corner: Elon Musk, founder of Tesla and SpaceX and owner/destroyer(?) of Twitter. In the other corner: Mark Zuckerberg, founder of Facebook, Instagram, and the just-launched Twitter-killer(?) Threads. Threads launched earlier this week, and 30 million souls have already boarded the ship. I’m one of them. (Follow me on…
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Events Pick My Brain: Community Event(Wednesday, July 5, 4 PM ET)One of my favorite monthly events… Pick My Brain brings together smart, passionate people from all around the world together to meet, greet, connect, share ideas, solve world problems, and unlock new opportunities. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects…
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Here comes a “shameless” sales pitch. No lead-in story. Just the facts, Zach. If you sign up for my Content Marketing Masters program before 11:59 p.m. today… I’ll be your Coach-on-Call for three months. That means you can contact me by email or video-chat with a question, problem, or feedback-request — anytime you want… …and I’ll give you my…
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Events Create Your Book Without Writing a Word(Tuesday, June 27, 4 PM ET)Michael DeLon, “The Paperback Expert,” will demonstrate how you can increase your credibility and become your prospects’ obvious choice — by becoming a best-selling author of your own book. Registration Open: How to Transform Your Content from Boring to Brilliant So Prospects Tune In,…
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