Recommended Resources
I tried to pull a fast one on my AI-powered robot, B-9(?). But heās too smart for that. I asked for reviews of books I was considering for summer reading. One of the books I mentioned: āTidewater Dreams,ā by Isabel Allende. B-9(?)ās response: āāTidewater Dreamsā by Isabel Allende does not exist. It was mistakenly listed…
Ummm… Maybe I’m not cut out for this Godfather thing. A moment ago, I sent you an email with “an offer you can’t refuse.” AND I DIDN’T LINK TO THE OFFER. Let’s fix that. Here’s the email again… This time with the links… Tomorrow, my nephew gets married. And Iām his godfather. That got me…
Yesterday, I shared a cautionary tale about a podcast guest wannabe who accused me of delivering āthinly veiled sales pitchesā on The Story Power Marketing Show. That accusation stung becauseā¦ ā¦I donāt do THINLY VEILED pitches! I do sales pitches without veilsā¦ ā¦and I encourage my guests to do the same. I encourage them to:…
Recommended Viewing The secret to great opportunities? The person you haven’t met yet | Tanya Menon We tend to stick with people who look like us, think like us, and make us feel comfortable. But when it comes to new ideas, big breaks, or fresh opportunities, that comfort zone becomes a trap. Tanya Menonās TED…
On Mondays, I usually send you “RecomMONDAYtions.”Ā Today, I share just one recommendation — for a book I love and encourage you to read. But first, a story to set the stage for the book… Last night, my hockey-lovinā heart was broken. Shattered, really. The 7th and deciding game of the first-round NHL playoff series. My…
A quick excerpt from Chapter 4 of my book,Ā Story Power Marketing,Ā to celebrate the big screen’s most amusing life insurance salesman on National Life Insurance Day. I love the scenes in the movie Groundhog Day when Ned Ryerson (Stephen Tobolowsky) pitches insurance to Phil Connors (Bill Murray). āHave you ever heard of single premium life? Because…
Remember that scene in the Shakespeare play when Romeo meets Juliet? Iāll spare you the kissy details other than to say they liked each other. Later that night, Romeo followed up. He snuck back into Julietās castle, delivered some high-quality content about āloveās light wings,ā and closed the sale, so to speak. But it might…
Recommended Reading Two Homeboys and an Egg Timer Ever wonder how much you can accomplish with just a little discipline (and maybe an egg timer)? In this brilliant post, Brian Kurtz shares lessons from two of his mentors ā and a kitchen gadget ā about focus, accountability, and getting the right things done. It’s a…
I sat in the Zoom room yesterday and thought, āWow! Iām lucky to be alive. And Iām even luckier to be in the room with these people, hearing these stories.ā Keep reading because ā lucky you! ā we recorded the meetingā¦ ā¦and if youāre a serious student of marketing (meaning youāre serious about discovering ways…
Todayās the day: The meeting of the Mastermind Book Club where weāll discuss āThe Boron Lettersā by Gary Halbert. 2:30 p.m. ET. One-click registrationĀ here. A true story, ripped from the pages of āThe Boron Letters:ā Once upon a time, a beer company did a survey to find out which of their products customers preferred. You…