Recommended Resources
Recommended Viewing George Foreman Full Address and Q&A | Oxford Union George Foreman passed away last week. He lived a remarkable life. In this long video (1 hour +), recorded in 2016, he shares his story. And what a great story it is… ********** Recommended Reading Seth Godin: The Second Time Through Seth Godin packs…
Remember that scene in Ferris Bueller’s Day Off when the economics teacher drones on and on and on and on about federal economic policy? “Anyone? Anyone?” The teacher (played by Ben Stein) describes post-war efforts to “alleviate the effects of — Anyone? Anyone? —the Great Depression.” He decribes how Congress passed — Anyone? Anyone? — the Hawley…
Recommended Exercises What Is Stoicism? A Definition & 9 Stoic Exercises To Get You Started On this day in 180 AD, the Roman emperor Marcus Aurelius died. He was one of the great stoic philosophers. Ryan Holliday describes Stoicism as “a philosophy designed to make us more resilient, happier, more virtuous and more wise–and as…
My Weird and Obscure Holidays Calendar tells me it’s National Write Down Your Story Day. Seems like my the perfect holiday for a guy who wrote a bestselling book on storytelling. But I’m not celebrating. On page 17 of that book, Story Power Marketing, I reveal why those who embrace this holiday may be killing their…
My daughter, Maddie, flew in from Philly last week for my birthday. On the big day, we walked to a new Mediterranean restaurant in the neighborhood for a celebratory lunch. Perfect weather. Outdoor dining. Delicious, healthy food. Just around the corner. What could go wrong? (Cue ominous music and image of dark clouds on the…
Whenever I invite someone to be a guest on my podcast, I ask them if they have a gift they’d like to share with listeners. The idea: Direct listeners to a page on your website and give them the gift in exchange for their email. A great way to turn podcast listeners into prospects you…
A few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
Recommended Viewing John Cleese’s Legendary 1991 Speech About Creativity If you want to be a more creative person — or create with greater consistency and ease — watch this video. Monty Python’s John Cleese reveals creativity is not a talent but a “way of operating.” Adopting a childlike approach to play with ideas for enjoyment…
Bless his heart. My AI-powered copywriting robot, B-9(?), knows it’s my birthday tomorrow and told me he wants to get me a gift. What follows is the actual conversation I had with B-9(?) this morning: “What would you like for the big day?” he asked. Me: Thanks for asking, B-9(?). I would like the winning…
Back in 2002, marketing experts Dan Kennedy and Jeff Paul launched an ad that did the seemingly impossible: It united hard-core conservatives and far-left liberals. Crazy, huh!? Today at 4 p.m., I’ll break down the ad, share the story behind it, and reveal marketing lessons that can help you grow your business (and conquer writer’s…