Recommended Resources
Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
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I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
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Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night. He survived — and thrived — for 40 years, before passing away in 2019. Thanks to…
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Recommended ReadingResources to Be a Better Noticer In last week’s Mash-Up, I shared Bill Keaggy’s excellent TED talk, How to Find Attention, Mindfulness, and Creativity in the Ordinary.  Here’s a great post from Austin Kleon that breaks down the talk and cites other recourses to help you become a better noticer. Why do I keep sharing stuff about noticing? Great storytellers…
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What’s In It For Them? + How to Find Attention, Mindfulness, and Creativity in the Ordinary + Jason Segal as David Foster Wallace + How to Achieve Business Success Without Getting in Your Own Way + …from Karen Lamb
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It’s the first Friday in February which means just one thing… It’s Work Naked Day! Really. It is. I wouldn’t make this up. I don’t partake. So I asked my rented copywriting robot, “B-9?” to advise those in the holiday spirit. Me: Do you have any tips for people who choose to work naked? B-9?:You can…
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Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.  Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…
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There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this. But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it. Here’s the backstory… On Thursday, Ted Prodromou and I will host the…
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The Marketoonist on the AI Tidal Wave + Why Success Depends on Saying What You Mean and Meaning What You Say + Marc Mawhinney and John Jantsch + How to Learn and Present New Things + …from a marketing legend
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This was NOT part of the plan. Dean Isaacs and I hosted a 5in25 training yesterday — 5 Ways to Use Artificial Intelligence to Work Less and Accomplish More. We planned to share the reply link only with people who registered. But the training was so well-received and the topic is so important (if you want to stay…
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