Recommended Resources
Recommended Reading 📝 Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called: 7 Ways to Make Your Marketing More Persuasive And you can grab a copy here (instant access; no form to fill out). With the strategies and tactics in this 15-page guide, you’ll have the POWER to create magnetic messages that attract…
Soon after he signed on to work with me, one of my clients said he appreciated my approach because I “keep it simple.” That was music to my ears. In the Story Power Profit Pack (Pointer #11), I sing “simple’s” praises: So many so-called “experts” make storytelling WAY TOO COMPLEX. They compare storytelling for business…
As I prepared for today’s executive roundtable where I’ll reveal How to Build a List of Email Subscribers Who Tune In, Turn On, and Buy… …I asked myself: “Tom, why all the fuss about list-building? Why not just use social media or advertise to grow your business?” I replied to myself: “Well, Tom, a well-built, properly…
Recommended Reading 📝 “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box. Read yesterday’s issue — with the 24 questions — and then subscribe. Recommended Video 🤖 How to…
We interrupt our program to bring you this important announcement… You still have time to register for tonight’s training (Thursday 7/24): “Turn Content Into Clients: The Proven ‘PLAN’ to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.” 7 p.m. ET, 4 p.m. PT. Details and registration here. If…
R.I.P. Ozzy Osbourne. You were one of a kind. The Blizzard of Ozz. The Godfather of Heavy Metal. The Prince of Darkness. The Marketing Maniac. I coined that last one. No one called him that — until now. But Ozzy was a maniac… …and he knew how to market himself. Evidence: In 1982, he was…
Recommended Reading 📝 “Notes to Myself” by Seth Godin 65 of ’em. Short, but powerful. So many are rules I live by. Others have me thinking. A few of my favorites: 5. Reliability is a superpower 12. Ship the work 21. Easy to measure doesn’t make it important 55. Generous doesn’t mean free Sixty one more: here.…
The weather around here is getting on my nerves. Two months ago, a tornado tore the roof off my house and leveled my backyard. As if that’s not bad enough… This month, the forecast calls for corn sweat. This is not a drill, people. This is real. The weatherman on the local news told me…
Remember Thomas the Tank Engine? You know, the locomotive from the children’s book with the round face, big black eyes, and rosy cheeks who says, “I think I can. I think I can.” Yesterday, I met an alternative-reality Thomas in an old Far Side cartoon. Thomas sits on a city sidewalk. People walk by barely…