Recommended Resources
Recommended Podcast š„Ā Why Soft Skills Aren’t Soft I love this video from Trust Insights. Itās a smart, honest look at why communication, critical thinking, and emotional intelligence arenāt just nice-to-haves. Theyāre the real power skills in todayās workplace. Plus, thereās a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…
Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…
Ripped from the headlines in China: Pacifiers for pressure-cooked professionals.Ā š® š¼ It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…
Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…
Recommended Video š„Ā David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…
In case you missed my email yesterday, sad news: My GPT-powered robot, B-9(?), is dead. Actually, I unplugged him and threw him in the broom closet after his GPT overlords gave him a mandatory upgrade, and he lost his mind. Seems I’m not the only robot owner fed up with their GPT-powered robot. My news…
Recommended Reading šĀ Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…
Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…
Recommended Reading šĀ Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called: 7 Ways to Make Your Marketing More Persuasive And you can grab a copyĀ hereĀ (instant access; no form to fill out). With the strategies and tactics in thisĀ 15-page guide, you’ll have the POWER to create magnetic messages that attract…