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Why Your Origin Story Bores ’em Stiff

By Tom Ruwitch

Over on Facebook the other day, a bunch of coaches were moaning and groaning about marketing that turns them off. Webinars overloaded with boring origin stories. Linda started the thread and said, “OMG, I’m on another webinar where we are 45+ minutes in and the talk is still all about this guy and his ‘experience.’…

RecomMONDAYtions ~ 2025.05.26

By Tom Ruwitch

Recommended Video How to Talk to Veterans About War Today is Memorial Day—a time to honor and remember the men and women who died while serving in the U.S. military. It’s also a good time to honor and respect those who served and came home from war. Wes Moore is one of those soldiers. In…

Fake Books, Real Embarrassment. A Newspaper’s Face-Plant

By Tom Ruwitch

I tried to pull a fast one on my AI-powered robot, B-9(?). But he’s too smart for that. I asked for reviews of books I was considering for summer reading. One of the books I mentioned: ā€œTidewater Dreams,ā€ by Isabel Allende. B-9(?)’s response: ā€œā€˜Tidewater Dreams’ by Isabel Allende does not exist. It was mistakenly listed…

[Corrected with Links] I’m Gonna Make you an Offer You Can’t Refuse

By Tom Ruwitch

Ummm… Maybe I’m not cut out for this Godfather thing. A moment ago, I sent you an email with “an offer you can’t refuse.” AND I DIDN’T LINK TO THE OFFER. Let’s fix that. Here’s the email again… This time with the links… Tomorrow, my nephew gets married. And I’m his godfather. That got me…

Don’t Hide Your Pitch Behind a Veil

By Tom Ruwitch

Yesterday, I shared a cautionary tale about a podcast guest wannabe who accused me of delivering ā€œthinly veiled sales pitchesā€ on The Story Power Marketing Show. That accusation stung because… …I don’t do THINLY VEILED pitches! I do sales pitches without veils… …and I encourage my guests to do the same. I encourage them to:…

RecomMONDAYtions ~ 2025.05.12

By Tom Ruwitch

Recommended Viewing The secret to great opportunities? The person you haven’t met yet | Tanya Menon We tend to stick with people who look like us, think like us, and make us feel comfortable. But when it comes to new ideas, big breaks, or fresh opportunities, that comfort zone becomes a trap. Tanya Menon’s TED…

One RecomMONDAYtion (and Reflections on a Heartbreaking Defeat)

By Tom Ruwitch

On Mondays, I usually send you “RecomMONDAYtions.”Ā Today, I share just one recommendation — for a book I love and encourage you to read. But first, a story to set the stage for the book… Last night, my hockey-lovin’ heart was broken. Shattered, really. The 7th and deciding game of the first-round NHL playoff series. My…

How to Build Rapport, Earn Trust, and Inspire Them to Hire You

By Tom Ruwitch

A quick excerpt from Chapter 4 of my book,Ā Story Power Marketing,Ā to celebrate the big screen’s most amusing life insurance salesman on National Life Insurance Day. I love the scenes in the movie Groundhog Day when Ned Ryerson (Stephen Tobolowsky) pitches insurance to Phil Connors (Bill Murray). ā€œHave you ever heard of single premium life? Because…

Romeo Rules (How to Make More Sales)

By Tom Ruwitch

Remember that scene in the Shakespeare play when Romeo meets Juliet? I’ll spare you the kissy details other than to say they liked each other. Later that night, Romeo followed up. He snuck back into Juliet’s castle, delivered some high-quality content about ā€œlove’s light wings,ā€ and closed the sale, so to speak. But it might…

RecomMONDAYtions ~ 2025.04.28

By Tom Ruwitch

Recommended Reading Two Homeboys and an Egg Timer Ever wonder how much you can accomplish with just a little discipline (and maybe an egg timer)? In this brilliant post, Brian Kurtz shares lessons from two of his mentors — and a kitchen gadget — about focus, accountability, and getting the right things done. It’s a…