Recommended Resources
My AI-powered robot, B-9(?), has been itching to help me promote the small-group roundtable I’m hosting on Friday (12:30 p.m. ET). It’s called “The Problem with AI and How to Fix It.” AI is kind of like a wild horse that will take you to places you don’t want to go — unless you control…
I’m hosting a special roundtable for business leaders on Friday (12:30 p.m. ET) called “The Problem with AI and How to Fix It.” If you want in, click here (instant registration, no form to fill out). If you want to learn more about why I’m doing this (and whether it’s for you), read on for a cautionary…
A business owner asked me recently, why I create so much content. I sent him this passage from Chapter 1 of my book Story Power Marketing: I have an old pair of brown shoes I nearly tossed in the trash. I didn’t dump them, though. I kept them. They still sit today on a dusty shelf…
Recommended Viewing If You Hate Marketing, Watch This I love this short video. Jeff Walker reframes marketing as a sacred act of service, not sleazy salesmanship. He shares how even wildly successful authors often feel uncomfortable with marketing, but the key is to see it as telling the story of your client’s future transformation. \If…
If you ever have trouble writing or coming up with ideas for emails. social posts or other content… …this story (and the invitation that follows) is for you. Yesterday, after sending my invitation for a sneek peek at my Make-Life-Easier, AI-powered marketing tools, I heard from a subscriber named Ellen who told me AI robots…
Recommended Reading We Are All Goofballs by Seth Godin Reading time <20 seconds: A short, powerful post by Seth Godin which you must read if you’ve ever been hard on yourself (or others) for making a mistake. ********** Recommended Event Mastermind Book Club – April 26 Speaking of “The Boron Letters” and Gary Halbert’s son,…
Want to know why I share so many stories… …and why you should, too? Here’s the answer, pulled from Pointer #1 in the Story Power Profit Pack: Stories Can Power-Up Everything I write long stories in my (almost)-daily emails and short stories in social posts. I weave stories into webinars, sales calls, and coaching sessions. I…
Here’s a headline that caught my eye this morning: “Fear is an Outdated Marketing Tactic and What to Do Instead.” The marketing “expert” who wrote it dropped these chestnuts in her article: ‣ “Using the problems that a customer faces and promoting your product or service as the answer to those problems is manipulation…” ‣ “Strategies…
Recommended Viewing Fun for Health and Profit I love Catherine Price’s TED talk, “Why Having Fun Is the Secret to a Healthier Life.” Price is a science journalist who says fun is essential for your health and happiness. She proposes a new definition of fun — what she calls “true fun” — and shares easy,…
If you’ve ever robbed a bank, you know: Waiting is the hardest part. You hand the clerk a note or you wave a gun and say, “Gimme the money.” And then you have to wait and wait and wait and wait… …and wait… …and wait… …and waaaaiiiit. It takes a long time for a nervous…