Recommended Resources
I woke this morning — March 31 — and decided to offer my Story Power Profit Pack with a $31 discount (30% off). Why? Because I feel bad about NOT releasing my new Email Marketing Power program this month as I originally hoped (see yesterday’s email for that story). The Power Pack contains 52 strategies, tips, and tactics to transform…
Recommended Viewing (and Reading)The Happy Secret to Better Work Many people think business success can lead to happiness. Shawn Anchor has shown it’s the other way around — happiness leads to business success. I love this TED talk. Funny. Insightful. Inspiring. Anchor’s book The Happiness Advantage is the April selection for the Mastermind Book Club. If you…
You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events. Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join…
A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online. So when Jeff launches, I listen. Last week, he released a 6-minute video describing his preparation for the workshop…
Recommended ReadingSeth Godin on the Power of “I Don’t Know” Another quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…
Recommended ReadingWhy You Shouldn’t Be Swayed by the Popularity of Super Bowl Ads This is a great article from AdWeek about the difference between “popular” ads and profit-generating ads. Valuable lessons here about measuring what matters. Recommended Listening and ViewingHappy Birthday, Wes Montgomery Jazz guitarist Wes Montgomery was born 100 years ago today (March 6). Many call…
Recommended ReadingAnn Handley: The One Email Metric You Need to Track This is a great post from Ann Handley who describes how she began measuring this ONE thing related to her email marketing — and how that one thing is the most important thing she tracks. I measure it, too. And so should you. When I launch…
I’m reading Joe Polish’s new book, What’s In It For Them?, and it’s going slowly. Not because I dislike the book. (I it) It’s going slowly because Joe drops truth bombs on every page. I pause to ponder, backtrack to reread, and highlight to note the best nuggets. Here’s one from page 104: To have people consider you…
Inspirational ViewingThe Incredible Story of the “3-Foot Giant” Sean Stephenson was born in 1979 with osteogenesis imperfecta, also known as brittle bone disease. On the day he was born, doctors warned his parents he probably wouldn’t survive the night. He survived — and thrived — for 40 years, before passing away in 2019. Thanks to…
Recommended ReadingResources to Be a Better Noticer In last week’s Mash-Up, I shared Bill Keaggy’s excellent TED talk, How to Find Attention, Mindfulness, and Creativity in the Ordinary. Here’s a great post from Austin Kleon that breaks down the talk and cites other recourses to help you become a better noticer. Why do I keep sharing stuff about noticing? Great storytellers…