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Cool Tools to Remove Background and Apply Effects to Photos

By Tom Ruwitch

Last week, I shared ā€œ5 things you might not know about meā€¦ā€ on LinkedIn.   The post included this picture of me…   A few people told me they liked that picture, and they suggested I use it as my profile picture — instead of the one I was using.  ā€œSure, why not?ā€ I thought.  But before…

Don’t Choose Your Marketing Channel Until You Do This…

By Tom Ruwitch

Here’s a tale of two marketing tips — one right on, the other off the mark.  It starts with a question posted to an online forum:   How can I generate leads for my graphic design business?   Two people responded.   The first person wrote 272 words…  …loaded with one recommendation after another. Use LinkedIn. Try XING…

How to Create Great Content with Less Effort and Cost

By Tom Ruwitch

For those of you who would like to produce good, business-building content… …with less time-consuming, costly effort… …here’s a story for you.  On Wednesday, I was one of the speakers at an online networking event.  The guy who organized the event, called me a few weeks in advance, and asked for a presentation topic.  Earlier…

How Taco Bell Hotel Rooms Sold Out in 120 Seconds

By Tom Ruwitch

I read about a hotel that promises a ā€œfun, colorful and flavorfulā€ and magical experience. Set to open in August, the hotel began taking reservations online in June. It sold out in two minutes. Introducing The Bell: A Taco Bell Hotel and Resort in Palm Springs, California. The Bell is just a temporary rebranding of…

It’s About Building a Community

By Tom Ruwitch

Yesterday was the 10th anniversary of Michael Jackson’s death. So the TV talking heads spent a bunch of airtime debating whether it’s OK to enjoy the King of Pop’s music. The debate goes like this… On one side are those who cite allegations that Jackson molested children. You can’t separate the art from the artist,…

Podcasting Roundabout (Citing Adam K)

By Tom Ruwitch

My pal Adam Kreitman sent me (and everyone else on his list) a great email today that compared the current frenzy over podcasting to the California Gold Rush. Here’s some of what Adam wrote: ā€œThere were a few lucky folks who struck it rich mining for gold. However, the people who really made money during the Gold…

Global Warming Faulty Logic

By Tom Ruwitch

Here in St. Louis, MO it’s cold today. Really cold. It’s also cold in Washington, D.C. where President Trump tweeted this yesterday: ā€œIn the beautiful Midwest, windchill temperatures are reaching minus 60 degrees, the coldest ever recorded. In coming days, expected to get even colder. People can’t last outside even for minutes. What the hell…

Visa Tap-to-Pay Ad

By Tom Ruwitch

I keep seeing this television ad promoting ā€œTap to Pay With Visa.ā€ It touts a feature known as ā€œcontactless cards.ā€ You complete a transaction without sliding or inserting your card. Just tap the card on (or wave it over) a reader. No confirmation necessary. No signature required. Tap and you’re done. Card charged. Purchase completed. In the…

Payless Shoes

By Tom Ruwitch

Earlier this year, a new luxury shoe store opened in a Santa Monica mall. The store, called Palessi, invited fashion writers and other influencers to its grand opening. The fashionistas got first crack at the merchandise. They paid up to $600 for the shoes… …and then they celebrated. One held up a pair and chirped,…

Beatles White Album

By Tom Ruwitch

In July 1968, a young sound engineer named Geoff Emerick grew annoyed with his employers and quit his job. Geoff’s employers muddled through without him. And fifty years ago this month, they released a double-album… …with a plain white cover… …entitled, simply, ā€œThe Beatles.ā€ So, yeah this really happened… A 22-year-old sound engineer is hanging…