Productivity
Breaking news: If you want to convert leads to clientsā¦ Email doesnāt work. Neither does text. Same goes for video So says a frustrated consultant who posted a cry for help on Facebook āāā20 years in business, I don’t remember ever it being this hard to connect with prospects. Text and email, videos, and articles…
Remember that time you were in the showerā¦ ā¦and a great idea popped into your headā¦ ā¦and by the time you stepped out of the showerā¦ ā¦the idea was GONE! That used to happen to me all the time. But no longer. Earlier this week, I got me some AquaNotes! (Thanks, Todd Cherches, for telling…
A few weeks before I launched my podcast, The Story Power Marketing Show, I shared some of the details with my pal Adam and asked for his feedback. He liked the podcast graphic, introduction, and other details. And then he wrote (with a wink and a smile), “Because…just what the world needs…another friggin’ podcast!” Yeah, I used…
Over the weekend, I went to one of those big-box stores that camps a āgreeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, āāmornin.ā Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last weekā¦ …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. āI would personally advertise it through Google advertisements, PPC. I…
I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the āchirp-chirpā of grasshoppersā¦ …and…
My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, āI stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.ā I loved the post, and I shared it.…
I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. Heās one of those āPleased to meet you. Will you marry me?ā types. The…
In aĀ recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name āSugar.ā Her friend and fellow author Steve Almond described Strayedās Sugar columns as āradical empathy.ā I canāt get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…
In 2017, I jumped from an airplane 15,000 feet above New Zealandā¦ …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…