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Frozen in The Cereal Aisle

By Tom Ruwitch

I nearly had a nervous breakdown in Aisle 8 at the grocery store on Sunday. There I stood, in the cereal aisle, reading the shopping list my wife created. Item 15 on the list: “Healthy Cereal.”  I marched up and down the aisle, scanning the shelves.   Should I buy the Kashi or the Kellogg’s? Barbara’s…

Left-Handed Whopper

By Tom Ruwitch

On April Fool’s Day 1998, Burger King ran a full-page advertisement in USA Today to introduce the new “Left-Handed Whopper” The ad proclaimed: “Finally, after years of neglect, left-handed eaters will no longer need to conform to traditional right-handed eating methods when enjoying America’s favorite burger.” Highlights: “Whopper rotated a full 180-degrees to ensure better grip on bun…”  “Rearranged orientation of…