Productivity
Over the weekend, I went to one of those big-box stores that camps a āgreeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, āāmornin.ā Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last weekā¦ …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. āI would personally advertise it through Google advertisements, PPC. I…
I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the āchirp-chirpā of grasshoppersā¦ …and…
My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, āI stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.ā I loved the post, and I shared it.…
I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. Heās one of those āPleased to meet you. Will you marry me?ā types. The…
In aĀ recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name āSugar.ā Her friend and fellow author Steve Almond described Strayedās Sugar columns as āradical empathy.ā I canāt get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…
In 2017, I jumped from an airplane 15,000 feet above New Zealandā¦ …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…
Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus… …with items named after office supplies. You can order a āBasic Steel Staplerā (actually a Fortune Burger). Throw in a side of āBraided HDMI Cableā (Classic Fries). Want parmesan on those fries? Then order the āUSB Wired…
Back in the early fifties, when he was trying to build a park like no other, Walt Disney needed to raise some dough. Disneyland was going to cost him $17 million to build. That’s equal to around $165 million today. Walt and his company had done pretty well. But not THAT well soā¦ …he launched…
Iām enjoying a book called āBlessed Beyond Measure,ā by Dr. Tom Hill. On page 69, Dr. Hill offers an idea that got my attention: Some time ago, I intentionally began using the word āfascinatedā when I felt like saying something frustrated me…I realized the frustrating quality of situations causing me to feel frustrated naturally include a legitimate…