Good Examples
Yesterday, I was scheduled to have a minor repair on my car. The driverâs side sun visor needed to be replaced because the mirror was cracked. Once upon a time, that would have meant a 20-minute drive to the dealership â over traffic-clogged highways, through a driving rainstorm. I would have stood in line…
Itâs Pablo Picassoâs birthday today (Oct. 25)⌠âŚwhich reminds me of something he said: âEvery child is an artist. The problem is how to remain an artist once he grows up.â Chew on that for a while â especially if youâve ever thought youâre not âcreative.â A lot of business people tell me theyâre not…
Back in the 1980s, copywriting legend Gary Halbert once claimed: âMore people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!â (Zoinks!) Halbert did not share the âsickening statisticâ (his words) to bash The Bible. He was heaping praise on The Enquirer whose writers were, according to Halbert, âamong the best…
Before he stood out as one of the worldâs great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called âOvercoming Writerâs Block.â Turns out the course was a bust. The instructor âdidnât have a clue how to cure this problem.â And his classmates turned each dayâs class into a whine-and-moan session. Lots…
A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.” The quickest, easiest sale ever, right!? Well, hereâs the thing⌠That âout of the blueâ client was…
A VIP member of my Content Transformation Academy asked me last week: Whatâs the ideal length for a subject line? âProvocative question,â I replied. My answer: âSize doesnât matter.â The VIP shot back: âI read âshorter is better.ââ âYeah,â I replied, âSome say short. Some say long.â I Googled âwhat’s the proper length for a…
A few years ago I got an email that claimed to be from my friend Mark. It said, âHope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short…
Last week, I re-watched Romeo + Juliet — the 1996 version starring Leonardo DiCaprio and Claire Danes. I love the scene where the star-crossed lovers meet. Love at first sight around a tropical fish tank. Here’s the video clip… Audiences enjoy love at first sight stories. (This clip — which is one of many on YouTube showing this scene…
Last month, I met with a VIP member of my Content Transformation Academy to help her tune-up her sales funnel. Sarah worried she might be turning away good prospects. Sheâs a business coach who offers a free discovery session to prospects. They have to complete a form to schedule that session. And that form asks…
Storytelling standout Bill Mueller shared a tale recently about a critic who told him âI donât read emails with long copy.â Said the critic: â98% of the people who open email give you 3 seconds of their time.â That caught my eye⌠âŚbecause I write⌠âŚummm⌠âŚyou know. Still with me? Depending on your reading…