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The One Word That Can be The Difference Between Success and Failure

By Tom Ruwitch

I nearly no-showed for a meeting with a new LinkedIn connection last week. The connection, Terri, sent me a message to tell me she was waiting in the Zoom room. I had forgotten our meeting. I was eating lunch, oblivious, when Terri’s message arrived. I joined the Zoom room, tail between my legs, apologizing, embarrassed.…

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How Apple Captivates Prospects and How You Can, Too

By Tom Ruwitch

In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love: Great visual storytelling. Great special effects.  But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better: When Apple released this ad in 2019, I showed the ad…

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This Made Me Laugh…

By Tom Ruwitch

Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus…  …with items named after office supplies.  You can order a “Basic Steel Stapler” (actually a Fortune Burger).  Throw in a side of “Braided HDMI Cable” (Classic Fries).  Want parmesan on those fries? Then order the “USB Wired…

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How Hardcore Conservatives and Hippies Found Common Ground

By Tom Ruwitch

This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies.  I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…

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How a Hotel Discovered the Story to Skyrocket Sales

By Tom Ruwitch

I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells.   This story is not just for bigwigs with hotels on Boardwalk and Park Place.   This applies to YOU and me and anyone else who wants to…  …delight customers…  ….forge stronger relationships…

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Dr. Seuss Inspired This…

By Tom Ruwitch

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

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How Meg Ryan’s Most Famous Scene Can Help You Sell

By Tom Ruwitch

Remember the famous, “I can tell if she’s faking…” scene in When Harry Met Sally?   Harry (Billy Crystal) insists his partners have never…ummm…faked it.   Sally (Meg Ryan) says women fake it all the time.   Harry’s not buying it.   So Sally proves the point by…  …putting down her turkey sandwich and…  …well…  …faking it…  …enthusiastically…  …right there…

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How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

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How Walt Disney Built the Happiest Place on Earth

By Tom Ruwitch

Back in the early fifties, when he was trying to build a park like no other, Walt Disney needed to raise some dough. Disneyland was going to cost him $17 million to build. That’s equal to around $165 million today. Walt and his company had done pretty well. But not THAT well so… …he launched…

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How Eddie Murphy’s Fear Can Make You Better

By Tom Ruwitch

I used to think Eddie Murphy was fearless.  I mean think of him at his peak… He was a badass. A comedy legend. Full of bluster. The coolest cat in town.  This guy:  Fearful? No way!  Then, I saw him on a 2019 episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee and… Eddie said…

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