Good Examples
On his 50th birthday, Jack Turk marched into his boss’s office at Microsoft and quit his job as a game writer and project manager. So began his career as a⌠âŚparty magician. (Holy Pay Cut, Batman!) Now, instead of getting a regular paycheck from Bill Gates, Jack was clawing for gigs, fighting to earn a…
Greetings from Baltimore, MD, USA where Vance Morris is about to kick off his DBOS 2022 Live conference. More on that in a moment. But first, a flashback to last evening when my friend and client Richard Terry and DBOS master of ceremonies Michael DeLon were enjoying Happy Hour at Mother’s Grille. Over crab cakes…
You opened this email. And, unless youâre a brand new subscriber, this isnât the first one youâve opened. SoâŚquestions and a request: Why do you read my emails? Would you recommend my emails to others? If so, why? The request: Reply to this email and let me know. I may publish what you say as…
Yesterday, I was scheduled to have a minor repair on my car. The driverâs side sun visor needed to be replaced because the mirror was cracked. Once upon a time, that would have meant a 20-minute drive to the dealership â over traffic-clogged highways, through a driving rainstorm. I would have stood in line…
Itâs Pablo Picassoâs birthday today (Oct. 25)⌠âŚwhich reminds me of something he said: âEvery child is an artist. The problem is how to remain an artist once he grows up.â Chew on that for a while â especially if youâve ever thought youâre not âcreative.â A lot of business people tell me theyâre not…
Back in the 1980s, copywriting legend Gary Halbert once claimed: âMore people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!â (Zoinks!) Halbert did not share the âsickening statisticâ (his words) to bash The Bible. He was heaping praise on The Enquirer whose writers were, according to Halbert, âamong the best…
Before he stood out as one of the worldâs great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called âOvercoming Writerâs Block.â Turns out the course was a bust. The instructor âdidnât have a clue how to cure this problem.â And his classmates turned each dayâs class into a whine-and-moan session. Lots…
A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.” The quickest, easiest sale ever, right!? Well, hereâs the thing⌠That âout of the blueâ client was…
A VIP member of my Content Transformation Academy asked me last week: Whatâs the ideal length for a subject line? âProvocative question,â I replied. My answer: âSize doesnât matter.â The VIP shot back: âI read âshorter is better.ââ âYeah,â I replied, âSome say short. Some say long.â I Googled âwhat’s the proper length for a…
A few years ago I got an email that claimed to be from my friend Mark. It said, âHope you are doing well? It takes me great pain to write this email to you and I feel so devastated. My family and I had a trip visiting Manila,(Philippines) unannounced some days back for a short…