Good Examples
Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…
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Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges youād like me to address in future emails? I got a ton of great feedback and questions, including this one from…
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After his bookĀ The 4-Hour WorkweekĀ became an international bestseller, Tim Ferriss told an interviewer he wanted to name the bookĀ The 3-Hour Workweekā¦ …But, Ferriss quipped, āMy publisher thought ā3-Hour Workweekā was unrealistic.ā Ha! Iāve read the The 4-Hour Workweek a few times. Itās loaded with valuable lessons. But the most valuable lesson is one not even in the…
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I recently noticed a new signature section at the bottom of emails from Dave Dee, one of my favorite marketing experts. The section described several ways prospective clients can connect and do business with him. Not a hard pitch, just a short catalog of available opportunities. I liked it so I asked Dave about it…
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Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann thatās so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…
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Hereās a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in āThe Magnolia Stateā until 1966. Another fun fact: A guy named Noah āSoggyā Sweat (you canāt make this stuff up) delivered the most…
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Before he became a famous and wealthy editor of Ladiesā Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, āDonāt they look…
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My dog, Moose, likes to spend most of his time standing still as a statue, staring at the treetops. Thatās where the squirrels are. In the treetops. Moose stands in the backyard. Staring and staring and staring. Waiting for one squirrel, just one, to fall from a tree so he can pounce. Iāve never seen…
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In the 1920ās, a copywriter named Max Sackheim wrote an advertisement for a book entitled, āHow to Master Good English in 15 Minutes a Day,ā by Sherwin Cody. It was one of the most successful direct response advertisements ever written. The publisher hired other copywriters to try and outdo Sackheimās. But every time they tested…
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When I was a lovesick teenage boy, I listened to one song more than any other: āDon’t Let Me Be Misunderstoodā by the Animals. It usually worked like this: I had a crush on a girl. She didnāt have a crush on me. That made me sad. Iād come home from school, close my bedroom…
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