Good Examples
I heard a speechwriter describe why her boss — the First Lady of the United States — connected so well with audiences. āShe would have things that she’d want to tell the audience,ā the speechwriter said. āShe wanted to make sure that she was honoring their stories. She’s always wants to learn about her audiences (āWhat…
I listened recently to my friend Dan Rubright describe how he created a song. Danās a great jazz guitarist and composer who appeared on the Songs Out Loud podcast and dissected his tune āPrepare for Departure.ā This podcast blew me away — not just because I love great musicā¦ …but because I love to createā¦ …and I help…
I attended a yoga class last week. First time ever. I worked muscles and tendons that hadnāt stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, āYouāve got to be kidding me!ā Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…
Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…
Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges youād like me to address in future emails? I got a ton of great feedback and questions, including this one from…
After his bookĀ The 4-Hour WorkweekĀ became an international bestseller, Tim Ferriss told an interviewer he wanted to name the bookĀ The 3-Hour Workweekā¦ …But, Ferriss quipped, āMy publisher thought ā3-Hour Workweekā was unrealistic.ā Ha! Iāve read the The 4-Hour Workweek a few times. Itās loaded with valuable lessons. But the most valuable lesson is one not even in the…
I recently noticed a new signature section at the bottom of emails from Dave Dee, one of my favorite marketing experts. The section described several ways prospective clients can connect and do business with him. Not a hard pitch, just a short catalog of available opportunities. I liked it so I asked Dave about it…
Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann thatās so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…
Hereās a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in āThe Magnolia Stateā until 1966. Another fun fact: A guy named Noah āSoggyā Sweat (you canāt make this stuff up) delivered the most…
Before he became a famous and wealthy editor of Ladiesā Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, āDonāt they look…